TCM Field Marketing, APAC

FINASTRA INTERNATIONAL FINANCIAL SYSTEMS PTE. LIMITED; Kenangan; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

An established industry player is seeking a dynamic TCM Field Marketing professional to drive lead generation efforts across the APAC region. This pivotal role involves strategic planning, campaign development, and managing marketing budgets while ensuring high-quality leads are generated and converted into successful sales. You will collaborate with various teams to enhance customer engagement and optimize marketing activities. If you have a proven track record in B2B field marketing and are passionate about delivering results, this opportunity is perfect for you to make a significant impact in a fast-paced environment.

Qualifications

• 5+ years of experience in B2B field marketing with a focus on lead generation.
• Proficiency with marketing automation platforms and CRM systems is essential.

Responsibilities

• Develop and execute a comprehensive APAC marketing plan to drive lead generation.
• Ensure high-quality leads and strong conversion rates to closed deals.

Skills

B2B Field Marketing

Demand Generation

Lead Generation

Campaign Execution

Performance Measurement

Excellent Communication Skills

Negotiation Skills

Analytical Skills

Organizational Skills

Tech-savvy

Tools

Marketing Automation Platforms

CRM Systems

Job description

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FINASTRA INTERNATIONAL FINANCIAL SYSTEMS PTE. LIMITED

TCM Field Marketing, APAC

MCF-2025-0473629

ONE RAFFLES PLACE, 1 RAFFLES PLACE 048616

Employment Type: Full Time

Experience Required: 5 years

Industry: Marketing / Public Relations

Salary: $9,000 to $10,000 Monthly

Applications: 31 applications Posted 02 Apr 2025 Closed on 16 Apr 2025

Reporting to the Head of Marketing, TCM, the primary objective is to generate qualified leads in line with the Finastra business plan. The remit of the role will encompass strategic planning, identifying and analyzing customer demand, developing the annual marketing plan, building campaign programs, and managing the allocated budget.

The TCM Field Marketing role involves developing a qualified pipeline to drive APAC sales objectives for lead generation. This includes identifying high-probability opportunities across APAC to generate MQLs and SS2s that convert to closed deals. Additionally, the role focuses on enhancing the quality of marketing activities annually to improve customer engagement and attendance at key events.

Accountabilities

1. Plan and execute a high-quality, APAC-wide, marketing plan for TCM.
2. Deliver pipeline for APAC, aligned to target set for the region.
3. Ensure high quality of leads within the pipeline, to create strong conversion rates to closed won deals.
4. Responsible for directing Sales Development Reps detailing forthcoming campaigns, identifying and providing suitable marketing materials to ensure clear communication to prospects via phone or email, and monitoring daily.
5. Ensure continuous focus on lead follow-up across marketing campaigns and events.
6. Work with Business Development Managers to ensure accurate targeting of existing customers and prospects.

Qualifications and Requirements

1. Over 5 years of experience with a proven track record in B2B field marketing and demand generation, including lead generation and nurturing, campaign execution, and performance measurement.
2. Experience in strategic planning, campaign development, budget management, events, email, and social media.
3. Hands-on experience and proficiency with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce) is a must.
4. Excellent communication skills with both internal stakeholders, colleagues, and peers, to influence and persuade for buy-in for involvement across campaigns.
5. Strong negotiating and influencing skills to work with central marketing to ensure TCM's projects are prioritized and delivered to deadline.
6. Strong negotiating skills with external vendors to get the best deals and deliver high-quality events within budget.
7. Strong analytical skills to review performance and ensure targets are being met.
8. Strong organizational skills to execute all elements of the plan to deadline.
9. Keen eye for detail and focus on high quality and results-oriented.
10. Tech-savvy – able to work and understand the purpose of various marketing tools and platforms.

About the Company

FINASTRA INTERNATIONAL FINANCIAL SYSTEMS PTE LTD