Strategy Manager

Gushcloud Indonesia; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading company in digital marketing seeks a Manager for Strategic Planning and Campaign Development. The role involves leading end-to-end strategies, managing team dynamics, and driving innovative marketing solutions. Ideal candidates will have extensive experience in digital media and influencer marketing, excellent communication skills, and a strong focus on results.

Qualifications

• Proven experience in Digital Marketing, Digital Strategy, or Influencer Marketing.
• Ability to execute full-funnel strategies across digital and social platforms.
• Exceptional communication skills in Bahasa and English.

Responsibilities

• Lead digital and social media strategies, aligning with client objectives.
• Manage media planning across platforms to ensure campaign success.
• Leverage data analytics for continuous improvement in campaign performance.

Skills

Digital Marketing

Campaign Management

Media Planning

Strategic Thinking

Project Management

Communication

Tools

Meta Ads Manager

Google Ads

Trello

Job description

Key Responsibilities:

1. Strategic Planning & Campaign Development

● Lead the development of end-to-end digital, influencer, and social media strategies that align with client business objectives and target audience behavior.

● Use market research, competitive analysis, and audience insights to create data-driven, measurable strategies with clear KPIs.

● Partner with internal teams (creative and account) to ensure strategy coherence across all campaign touchpoints.

● Develop strategic roadmaps and communication frameworks for brand positioning, campaign planning, and influencer content directions.

● Own the creation of compelling presentations and strategic proposals for client meetings, reviews, and pitches.

2. Digital Media & Influencer Campaign Management

● Develop, execute and oversee media planning across key platforms (Meta, Google, TikTok, etc), ensuring optimal channel mix, budget allocation, and performance alignment.

● Collaborate with the account team to match the right creators to campaign strategy, ensuring authentic messaging and measurable impact.

● Monitor campaign performance in real-time and guide optimization decisions with agility and

strategic insight.

● Ensure integration of influencer content within digital media plans for maximum synergy and ROI.

3. Insight & Performance Analysis

● Leverage data and analytics to generate actionable insights and drive continuous improvement in campaign performance.

● Lead post-campaign reporting and strategic evaluations, drawing learnings that feed into future planning cycles.

4. Team Leadership & Development

● Mentor strategist executives by setting high strategic standards and fostering a culture of insight-driven thinking.

● Support team capacity planning, workflow prioritization, and professional development through regular coaching and feedback.

● Contribute to the upskilling of cross-functional teams by sharing best practices, emerging trends, and new tools/platform capabilities.

Requirements:

● Proven experience in Digital Marketing/Digital Strategy/Brand Activation/Influencer Marketing ;

proven experience in managerial position.

● In-depth knowledge of agency workflows, project performance metrics, and client business priorities.

● Demonstrate expertise in media planning and buying, with the ability to create and execute full-funnel strategies across digital and social platforms.

● Hands-on experience with ad platforms (Meta Ads Manager, Google Ads, TikTok Ads, etc.), including planning, monitoring and optimizing campaigns for efficiency and ROI.

● Solid understanding of consumer behavior, best practices in social media and able to combine strategic and creative thinking, capable of developing innovative, audience-focused strategies.

● Exceptional communication skills in both Bahasa and English, with the ability to deliver ideas clearly and persuasively.

● Excellent project management skills, with a track record of handling multiple projects and deadlines effectively.

● Proficient in AI tools, social listening and analytics tools, Google Workspace, and familiar with

project management tools like Trello.