Strategy and Insights Manager

M+C Saatchi Performance; Daerah Khusus Ibukota Jakarta; On-site; USD 40,000 - 80,000; Full time

Job summary

An innovative performance marketing agency seeks a Strategy and Insights Manager who thrives on crafting ingenious solutions and has a passion for utilizing data in non-traditional ways. This role involves developing digital strategies, understanding market trends, and guiding clients in their advertising campaigns. The ideal candidate will possess a deep understanding of the Indonesian consumer market and demonstrate strong problem-solving skills. If you are driven by curiosity and possess the ability to create impactful strategies, this is the opportunity for you to make a significant impact in a forward-thinking environment.

Qualifications

• 5+ years of experience in digital strategy or media planning.
• Deep understanding of the Indonesian consumer market.
• Proven success in crafting brand/digital/media strategies.

Responsibilities

• Develop holistic digital strategies for various business verticals.
• Create strategic roadmaps based on fact-based analyses.
• Collaborate with account leads to deliver strategic ideas.

Skills

Digital Strategy

Media Planning

Communication Skills

Research Skills

Market Analysis

Problem Solving

Tools

Social Listening Tools

Campaign Development Tools

Job description

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We are a forward-thinking performance marketing agency, operating from eleven offices on four continents. Our mobile-native legacy puts us leaps ahead in the hyperconnected age. And our data-centric, ROI-positive approach, ensures we lead the industry.

About the role: Strategy and Insights Manager

You are someone who isn’t just a digital native driven by “the next big thing” – you are more interested in the vision and long-term impact of growth in this industry.

In character, you are curious; in approach, resilient. You understand that work ethic is critical, and getting to powerful, deeper insights is a by-product of diligence and dedication. You question and challenge the status quo. You don’t just stop at “a-ha” moments. You obsess over quality. You habitually compete against yourself, not others – you are your own motivation engine.

You’re obsessed with figuring out the “why”, and aren’t happy until you have your answer. You see a way around every obstacle, looking for solutions to every problem. You thrive on crafting ingenious solutions to what many may consider unresolvable. You have the mind of a growth hacker, an entrepreneurial flair, and a passion for utilizing data and technology in non-traditional ways.

Above all, you see problem-solving as a quest for truth.

As a Strategist, you will be responsible for owning account-based work. You will understand your client’s business and the market they operate in. Beyond that, you will be deeply in tune with their core audience and market trends influencing their decision-making. Armed with this knowledge, your foresight will inform not only upcoming advertising campaigns but also strategic business decisions regarding their brand, products, and ideal consumers.

Additionally, you will keep a constant pulse on the mobile and tech landscape. Understanding the evolution of digital technologies and mediums, and how brands can stay relevant in these spaces, will be key to adding value to our clients and the agency.

Responsibilities:

• Develop holistic digital strategies for various business verticals applicable across multiple channels.
• Create strategic roadmaps with well-articulated foresight based on fact-based analyses.
• Construct POVs and reports that underpin digital marketing efforts including mobile technology, social platforms, media, and content strategies.
• Contribute effectively to new business pitches with minimal guidance.
• Identify consumer mindsets through the customer journey and align business goals with advertising KPIs.
• Facilitate internal brainstorming sessions for ideation, tactical planning, and agency development.
• Collaborate with account leads to deliver strategic, differentiated ideas to clients.
• Work with paid media teams to develop media plans aligned with brand and target objectives.

Program Execution/Support

• Use quantitative and qualitative skills to unearth insights supporting campaign development.
• Monitor trends and campaigns through social listening tools to identify relevant insights and assess performance.
• Guide post-campaign analyses to measure impact and derive learnings for future campaigns.

Requirements

• 5+ years of experience in digital strategy or media planning
• Strong verbal and written communication skills
• Deep understanding of the Indonesian consumer market, including local media, e-commerce trends, and behavioral insights
• Experience with regional or local Indonesian brands in sectors like e-commerce, fintech, telco, or FMCG is a plus
• Ability to work collaboratively in a fast-paced environment with strong organizational skills
• Proven success in crafting brand/digital/media strategies, with practical knowledge of relevant technologies and tactics
• Solid research skills and the ability to self-educate on new topics
• Experience with audience, competitive, and market tools
• Ability to plan funnels and channels within the Indonesian market, with regional/global recognition