Strategic Coal Trading Lead

Pengiklan Anonim; Jawa Barat; Vor Ort; IDR 1.200.000.000 - 2.200.000.000; Vollzeit

Zusammenfassung

Mastercard in Indonesia seeks a Director of Consumer Marketing to guide comprehensive brand, digital and media programs across the market. You will lead multi‑channel campaigns, drive consumer insights, and optimize social content while leveraging sponsorship assets and partner marketing initiatives to grow brand preference and card usage.

The role requires senior leadership experience, strong strategic planning, and a track record of delivering results in regulated environments.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience leading integrated brand, digital and media programs for large, matrixed organizations.
• Proven leadership managing high-performing teams and agencies – setting strategy, coaching talent, and driving accountability to outcomes.
• Strong strategic planning capability with end-to-end campaign leadership: insight-led brief development, creative/media planning, execution, optimization, and post-campaign measurement.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies.
• Experience developing issuer/co-brand and partner marketing programs (B2B2C), aligning stakeholders and delivering co-funded campaigns at scale.
• Strong media and communications expertise, including briefing and managing media agencies, optimizing channel mix, and ensuring brand consistency across touchpoints.
• Commercial acumen and financial discipline – able to manage budgets, build business cases, and report impact against agreed KPIs with senior stakeholders.
• Comfort operating in regulated environments; able to partner with Legal, Compliance and Risk to deliver marketing that meets local and regional requirements.
• Excellent executive communication and stakeholder management skills, with the ability to influence across functions and present clearly to leadership.

Aufgaben

• The role is responsible for the innovation, execution, implementation and the optimization of digital marketing using mobile devices and other emerging technology.
• Assist the business teams in developing deep consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV's and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets.
• Develop and measure social media content and manage our social publishing calendar.
• Leverage Mastercard's suite of sponsorship assets to drive preference and share with customers and cardholders. Create new assets relevant for domestic market.
• Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's suite of marketing assets.

Kenntnisse

Strategic leadership

Stakeholder management

Campaign leadership

Digital marketing

Media planning

Budget management

Executive communication

Ausbildung

Bachelor's degree in Marketing, Business, Communications or related field

MBA or equivalent

Tools

CRM platforms

Social media management tools

Programmatic/Ad tech

Jobbeschreibung

Director, Consumer Marketing

Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary
Director, Consumer Marketing

Overview
The Director, Consumer Marketing position within the SEA Marketing team will lead the Indonesia Consumer Marketing and Media channel strategies across Indonesia to drive Mastercard brand preference and usage.

The Role

• The role is responsible for the innovation, execution, implementation and the optimization of digital marketing using mobile devices and other emerging technology
• Assist the business teams in developing deep consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi‑channel targeting approach to winning with key segments; this includes POV's and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets.
• Develop and measure social media content and manage our social publishing calendar.
• Leverage Mastercard's suite of sponsorship assets to drive preference and share with customers and cardholders. Create new assets relevant for domestic market.
• Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's suite of marketing assets.

All About You

• Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs for large, matrixed organizations (payments, fintech, FMCG or similar).
• Proven leadership experience managing high‑performing teams and agencies – setting strategy, coaching talent, and driving accountability to outcomes.
• Strong strategic planning capability with end‑to‑end campaign leadership: insight‑led brief development, creative/media planning, execution, optimization, and post‑campaign measurement.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies – able to translate platform trends into scalable consumer programs.
• Experience developing issuer/co‑brand and partner marketing programs (B2B2C), aligning stakeholders and delivering co‑funded campaigns at scale.
• Strong media and communications expertise, including briefing and managing media agencies, optimizing channel mix, and ensuring brand consistency across touchpoints.
• Commercial acumen and financial discipline – able to manage budgets, build business cases, and report impact against agreed KPIs with senior stakeholders.
• Comfort operating in regulated environments; able to partner with Legal, Compliance and Risk to deliver marketing that meets local and regional requirements.
• Excellent executive communication and stakeholder management skills, with the ability to influence across functions and present clearly to leadership.

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Equal Opportunity Employer
At Mastercard, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non‑discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.