Store Visual & Merchandising Specialist

Rosca Labs; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading company is seeking a Store Visual & Merchandising Specialist to spearhead their first pop-up store in Surabaya. This role requires a strong creative vision and organizing skills to create memorable shopping experiences while staying updated with Gen Z trends. Successful candidates will manage the visual direction, collaborate with teams, and use their innovative ideas to shape the store's concept.

Benefits

Competitive salary + bonus based on store performance

Hands-on experience leading offline retail journey

Freedom to own your concept

Qualifications

• Experience managing retail spaces or visual merchandising.
• Ability to manage multiple timelines and vendors.
• Experience creating moodboards or booth concepts is a bonus.

Responsibilities

• Create the overall concept for the pop-up store design.
• Responsible for booth layout and customer journey experience.
• Develop and organize visual merchandising for tumbler accessories.

Skills

Creative vision

Aesthetic taste

Organizational skills

Problem-solving

Trend awareness

Job description

Location: Surabaya, Indonesia

Type: Full-time

Rosca is opening its very first pop-up store, and we’re looking for a Store Visual & Merchandising Specialist who can turn creative concepts into unforgettable shopping experiences.

What You’ll Do

• Create the overall concept for our pop-up store design (you don’t need to design it yourself, but you’ll be in charge of the creative direction and work with decorators/vendors to execute it).
• Responsible for booth layout, display flow, and customer journey experience inside the store.
• Develop and organize visual merchandising for tumbler accessories – including 3D & 2D stickers, charms, sleeves, etc.
• Ensure that all accessory displays look eye-catching, trendy, and on-brand.
• Prepare and pitch store opening proposals to various malls and venues.
• Stay up-to-date with Gen Z trends and retail pop-up innovations to keep Rosca ahead of the curve.
• Collaborate with the internal creative and marketing teams to align visuals with campaigns.

Who You Are

• You don’t need to be a designer, but you must have a strong creative vision and aesthetic taste.
• You have experience managing retail spaces, visual merchandising, or event/pop-up activations.
• You’re highly organized, responsible, and can manage multiple timelines and vendors.
• You know what’s trending – you understand what makes Gen Z say, “This place is a vibe.”
• You’re a creative problem-solver and love bringing concepts to life with smart execution.
• Bonus if you have experience creating moodboards, booth concepts, or retail decks.

What You’ll Get

• Competitive salary + bonus based on store performance
• Hands-on experience leading Rosca’s first offline retail journey
• Freedom to own your concept and make a real impact – your ideas will shape our store

Apply now by sending your CV and any supporting visuals (moodboard, booth concepts, or retail deck samples if available) to [e-mail]

Subject: [Your Name] Store Visual & Merchandising Specialist