Sr Programmatic & Marketing Data Analyst

IlmuOne Data; Jakarta Utara; Hybrid; IDR 240,000,000 - 360,000,000; Full time

Benefits offered by this job

WFH friendly

Office onboarding support

Google Analytics Certified Partner

Job summary

IlmuOne Data is seeking a Sr Programmatic & Marketing Data Analyst in Jakarta to combine data analysis with digital media buying. You will analyze campaigns across Google DV360, Ads, and other channels, optimize programmatic campaigns, and turn data into actionable insights.

Requirements include a 2–4 year background in data/marketing analytics, strong SQL/Excel, and experience with Python/R and BI tools. This role offers WFH-friendly arrangements with initial office onboarding.

Qualifications

• Bachelor’s degree in Statistics, Mathematics, Computer Science, Industrial Engineering, Economics, or related field.
• 2–4 years of experience in Data Analyst, Product Analyst, Business Analyst, Performance Marketing, or related roles.
• Strong SQL and Excel skills.
• Familiar with Python/R and BI tools such as Tableau, Power BI, Looker, or Google Data Studio.
• Good understanding of digital marketing and paid media.
• Understanding of the programmatic ecosystem (DSP, SSP, DMP).
• Hands-on experience with Google DV360 or other DSPs.
• Experience analyzing and optimizing digital marketing campaigns.
• Strong analytical and problem-solving skills.
• Good communication skills and ability to translate data into business recommendations.
• Google Display & Video 360 certification or other programmatic certification is a plus.

Responsibilities

• Analyze digital marketing campaign performance across Google Ads, Meta Ads, TikTok Ads, DV360 and other channels.
• Manage and optimize programmatic campaigns using DV360.
• Conduct audience, keyword, and campaign analysis to improve targeting and performance.
• Monitor metrics such as CTR, Conversion Rate, CAC, ROI, and LTV.
• Build reports and dashboards using Excel, SQL, Python/R, or BI tools.
• Conduct A/B testing, funnel analysis, and campaign performance analysis.
• Provide data-driven recommendations for media spend and campaign optimization.
• Collaborate with marketing and business teams to support strategic decisions.

Skills

SQL

Excel

Python/R

Data analysis

Communication skills

Analytical thinking

Campaign analysis

Education

Bachelor’s degree in Statistics/Mathematics/CS/Industrial Eng/Economics

Tools

DV360

Google Ads

Tableau/Power BI/Looker/GS Studio

SQL tooling

Job description

Sr Programmatic & Marketing Data Analyst

We are looking for a Programmatic & Marketing Data Analyst who can combine data analysis with digital media buying, especially using Google DV360.

This role is WFH-friendly and will work closely with marketing and performance teams to analyze campaigns, optimize media performance, and turn data into actionable insights.

Key Responsibilities

• Analyze digital marketing campaign performance across Google Ads, Meta Ads, TikTok Ads, DV360, and other channels.
• Manage and optimize programmatic campaigns using DV360.
• Conduct audience, keyword, and campaign analysis to improve targeting and performance.
• Monitor key metrics such as CTR, Conversion Rate, CAC, ROI, and LTV.
• Build reports and dashboards using Excel, SQL, Python/R, or BI tools.
• Conduct A/B testing, funnel analysis, and campaign performance analysis.
• Provide data-driven recommendations for media spend and campaign optimization.
• Work closely with marketing and business teams to support strategic decisions.

Requirements

• Bachelor’s degree in Statistics, Mathematics, Computer Science, Industrial Engineering, Economics, or a related field.
• 2–4 years of experience in Data Analyst, Product Analyst, Business Analyst, Performance Marketing, or related roles.
• Strong SQL and Excel skills.
• Familiar with Python/R and BI tools such as Tableau, Power BI, Looker, or Google Data Studio.
• Good understanding of digital marketing and paid media.
• Understanding of the programmatic ecosystem (DSP, SSP, DMP).
• Hands-on experience with Google DV360 or other DSPs.
• Experience analyzing and optimizing digital marketing campaigns.
• Strong analytical and problem-solving skills.
• Good communication skills and able to translate data into business recommendations.
• Google Display & Video 360 certification or other programmatic certification is a plus.

Work Arrangement

WFH / Remote-friendly

The role will initially require working from the office to support onboarding, collaboration, and team integration. After the onboarding/adaptation period, there will be an opportunity to work from home (WFH), subject to performance and business needs.

We provide C-suite executives and start-up Founders with industry-leading digital marketing and data analytics solutions

GOOGLE ANALYTICS CERTIFIED PARTNER

ilmuOne Data is one of a select few agencies and consultancies worldwide that is a Google Analytics Certified Partner (GACP). This means that we are recognized as experts in the field of web analytics — and demonstrate exceptional impact in advanced tracking and analysis capabilities that make client websites and marketing campaigns more effective.

COMSCORE EXCLUSIVE PARTNER - INDONESIA

ilmuOne Data is the exclusive partner for comScore, Inc. in Indonesia. This partnership follows comScore being appointed Indonesia's Online Audience Measurement Partner by the Indonesian Digital Measurement Consortium, supported by the Indonesian Creative Economy Agency (Bekraf). This means leading brands, global agencies and government institutions receive online audience insights, technical support and product training from our team.