Sr. Performance Lead

PT Amartha Mikro Fintek; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

Sebuah perusahaan fintech terkemuka di Jakarta mencari Manajer Pemasaran yang berdedikasi untuk mengembangkan dan mengawasi strategi pemasaran kinerja. Tugas utama termasuk menciptakan dan mengoptimalkan kampanye untuk Google Ads, media sosial, serta email marketing. Kandidat yang ideal akan memiliki pengalaman minimal 5 tahun, keterampilan analitis yang kuat, dan pemahaman mendalam tentang alat pemasaran digital. Perusahaan mengedepankan keberagaman dan berkomitmen untuk menciptakan lingkungan kerja yang inklusif.

Qualifications

• Memiliki setidaknya 5 tahun pengalaman sebagai Manajer Proyek, Perencana Kampanye, Pemasaran Produk, atau peran relevan lainnya.
• Menguasai bahasa Inggris lisan dan tulisan.
• Pengalaman sebelumnya di industri keuangan/fintech sangat dihargai.

Responsibilities

• Mengembangkan dan mengawasi strategi pemasaran kinerja secara keseluruhan.
• Menciptakan strategi dan optimasi untuk kampanye Google Ads.
• Mengawasi semua pelacak kinerja dan mengukur semua kampanye pemasaran.

Skills

Business acumen

Data analysis

Project management

Digital marketing

Email marketing

SEO

PPC campaign management

Education

Degree in Marketing communications or equivalent

Tools

Mailchimp

Google Ads

Google Analytics

Google Tag Manager

Microsoft Excel

Data analytics tools

Job description

The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/whatsapp marketing. Well knowledge of optimization and marketing tools [Insider, Mailchimp, etc], relevant experience within fintech and or P2P companies will be a plus.

Responsibilities

• Develop and oversee overall performance marketing strategy
• Create strategy and optimization for Google Ad campaigns (SEM)
• Create strategy and optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
• Supervise the paid listings on third party websites and media partners
• Develop and oversee email marketing and marketing automation strategy
• Create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• Supervise all performance tracker and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and asset

• Should have at least 5 years of experience as Project Manager, Campaign Planner, Product Marketing, or other relevant roles
• Proficient in spoken and written English
• Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
• Proficient with digital marketing tools i.e. mailchimp, mix panel, insider sms tools, etc
• Google Ads Search and Display certified
• GAIQ certified
• Google Tag Manager
• Strong proven track record for managing millions in ad spend
• Email marketing platforms
• Self-driven
• Degree in Marketing communications or equivalent
• Past relevant experience in the Financial industry/fintech is highly valued

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.