Sr. Brand Manager

PT Global Digital Niaga (blibli.com); Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading e-commerce platform in Indonesia is seeking an experienced Manager/Sr. Manager of Brand Management to drive marketing strategy and execution for key business categories. This role involves leading a talented team, orchestrating comprehensive marketing campaigns, and leveraging market insights to enhance brand performance. Ideal candidates will have substantial experience in marketing, specifically within e-commerce, and demonstrate strong strategic and analytical skills.

Qualifications

• 5-8 years of experience in a marketing role, ideally in e-commerce.
• Strong understanding of the full marketing funnel.
• Excellent interpersonal and presentation skills.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Lead 360-degree marketing campaigns.
• Drive category growth and capture market share.

Skills

Strategic Thinking

Data Analysis

Communication Skills

Team Leadership

Market Insights

Job description

We are seeking an experienced and strategic Manager / Sr. Manager of Brand Management to own the marketing strategy and execution for our key business categories. You will be a pivotal leader responsible for building strong brand association, driving category growth, and capturing market share. You will lead a talented team and work at the intersection of brand strategy, business analytics, and integrated marketing.

What You’ll Do:

• End-to-End Category Marketing Strategy: Develop and execute comprehensive, data-driven marketing strategies for priority categories to achieve business objectives, from building awareness and consideration to driving conversion and loyalty.
• Integrated Campaign Management: Orchestrate and lead 360-degree marketing campaigns. Define the core message, identify the target audience and customer persona, and determine the optimal channel mix across the full funnel (including Digital Marketing, CRM, Social Media, PR, and Offline channels).
• Cross-Functional Leadership & Collaboration: Act as the primary marketing liaison for key category business units. Work closely with Category Managers to understand business needs and collaborate with Marketing Channel Heads to ensure seamless and impactful campaign execution.
• Customer & Market Insights: Dive deep into market trends, consumer behavior, and competitive analysis to uncover insights that will inform your category strategy and messaging.
• Team Leadership & Mentorship: Lead, mentor, and develop a team of three brand management professionals, fostering a culture of high performance, collaboration, and continuous learning.
• Performance Measurement: Define key performance indicators (KPIs), track campaign performance rigorously, and deliver regular reports to senior leadership, translating data into actionable insights for future initiatives.
• A minimum of 5-8 years of experience in a marketing role, with a mandatory background in the e-commerce or similar industries.
• A strong understanding of the full marketing funnel and a variety of marketing disciplines (e.g., Brand Strategy, Performance Marketing, CRM, Content Marketing, Social Media).
• Demonstrated ability to think strategically, translate business goals into marketing plans, and make data-informed decisions.
• Excellent communication, presentation, and interpersonal skills with a proven ability to influence and collaborate effectively with cross-functional teams and senior leaders.
• Prior experience managing a team or leading complex, high-impact projects is highly desirable.
• Comfortable with numbers and skilled in analyzing data to measure results and inform strategy.

About Blibli.com: We are an e-commerce platform built upon a big dream: to lead Indonesians to enter a new digital lifestyle and give only the best shopping experience for a better life. We are committed to conduct our business with customer-centric minded, striving to deliver the best features and services to satisfy our customers.