Sr Brand Manager

Abbott Laboratories; Indonesia; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a skilled marketing manager to lead ethical and medical marketing initiatives. This role involves designing integrated communication plans and collaborating with cross-functional teams to educate healthcare professionals about brand messages. The ideal candidate will have extensive experience in managing marketing strategies for complex products, ensuring compliance with healthcare regulations, and driving performance monitoring. Join a dynamic team where your strategic insights will shape the future of healthcare marketing.

Qualifications

• 7+ years of managerial experience in marketing, particularly in the healthcare sector.
• Strong understanding of ethical marketing and compliance regulations.

Responsibilities

• Design and execute integrated marketing communication plans for healthcare professionals.
• Monitor marketing initiatives' performance and ensure compliance with regulations.

Skills

HCP Marketing

Ethical Marketing

Market Research

Compliance Knowledge

Performance Monitoring

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Job description

This role requires expertise in managing HCP and ethical/medical marketing. You will implement marketing and sales strategies for complex, controversial, or strategically significant products/services to meet sales or market share targets.

MAIN RESPONSIBILITIES

• Design and execute integrated marketing communication plans and campaigns to educate healthcare professionals about brand messages.
• Collaboration: Build a network within the healthcare industry to stay informed of best practices and emerging trends. Collaborate with cross-functional teams to achieve shared objectives.
• Performance Monitoring: Monitor and report on marketing initiatives' performance within ethical channels.
• Compliance: Keep up-to-date with healthcare regulations, ensure all marketing activities are documented and compliant, and establish approval processes for campaigns.
• Conduct market research, oversee product development, set prices, launch new products, oversee advertising, and monitor sales performance.
• Analyze market trends, consumer behavior, and competitor activity to identify opportunities.
• Evaluate brand performance and feedback to generate new product ideas.
• Identify necessary product/service changes to meet customer and HCP needs and liaise with other departments to implement these changes.

REQUIREMENTS

• Bachelor's degree in Marketing, Business, or related field.
• 7 years of managerial experience, e.g., Brand Manager/Senior Brand Manager.
• Experience in medical/ethical marketing activities.