Sr. Brand Executive - Pet Food

Nestlu00e9; Jakarta Utara; On-site; IDR 496.935.000 - 828.226.000; Full time

Job summary

A leading food and beverage company in Jakarta is seeking a Sr. Brand Executive to drive brand activities and enhance consumer engagement. The ideal candidate will execute comprehensive marketing strategies and manage budgets to achieve optimal results. This position requires a strong understanding of brand essence and consumer motivations, coupled with experience in strategic communications and brand management.

Qualifications

• Strong understanding of brand essence and consumer needs.
• Experience in executing marketing strategies and plans.
• Ability to manage project budgets efficiently.

Responsibilities

• Execute brand activities aligned with consumer needs.
• Develop engagement strategies to enhance brand loyalty.
• Manage budgets for optimal return on investment.
• Translate marketing strategies into actionable plans.

Job description

Overview

Position Snapshot

Location: Jakarta

Company: Nestlé Indonesia

Employment Status: Full Time

Position Summary: Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. As a Sr. Brand Executive - Pet Food, you will provide comprehensive support to the execution of brand activities for the Purina Petcare Business Unit, facilitating efficient and effective communication within the organization. A Day in The Life as Sr. Brand Executive

Responsibilities

• Understands the Brand Essence and executes brand activities that are aligned with the Brand Essence to match with target Consumer’s needs, wants, motivation.
• Leads the execution of brand activities that are deeply aligned with the Brand Essence, ensuring they resonate with the target consumer’s needs, motivations, and aspirations.
• Plays a key role in shaping engagement strategies and designing compelling, rewarding brand experiences that drive consumer loyalty and brand equity.
• Translates marketing strategies and briefs into structured, high-impact executional plans, while proactively managing and guiding agency partners to deliver excellence. Provides strategic leadership in brand communication, ensuring all messaging drives consumer demand and purchase intent, while maintaining consistency and relevance across touchpoints.
• Contributes to marketing strategy development through regular market visits, consumer immersions, and social listening, synthesizing insights into actionable strategic inputs.
• Oversees POS and packaging design implementation, ensuring alignment with Brand Essence and consistency across channels.
• Manages project budgets and spending, ensuring optimal return on investment (ROI) through rigorous pre- and post-evaluation of marketing initiatives.

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Disclaimer

Disclaimer: Beware of job scams on behalf of PT. Nestlé Indonesia. We will never ask for payment to process documents, refer you to a third party to process applications or travels, or ask you to pay costs. NEVER transfer money to anyone suggesting they can provide employment with PT. Nestlé Indonesia. We will reach you through our official email only (domain: Nestlé.com).

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