Sr. Brand Executive - Pet Food

PT Nestle Indonesia; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading food and beverage company in Jakarta Utara is seeking a Sr. Brand Executive to drive brand activities and strategies within the Purina Petcare Business Unit. The ideal candidate has a Bachelor's degree and at least 2 years of experience in brand management, possesses excellent communication skills in English and Bahasa Indonesia, and demonstrates innovative thinking. This role offers a great opportunity to shape brand experiences and enhance consumer loyalty.

Qualifications

• Minimum 2 years of experience in Brand Management.
• Excellent verbal and written English and Bahasa Indonesia skills.

Responsibilities

• Execute brand activities aligned with Brand Essence.
• Lead effective brand communication strategies.
• Manage project budgets for optimal ROI.

Skills

Brand Management

Communication Skills

Innovative Thinking

Relationship Building

Education

Bachelor's degree in Business Administration or related field

Job description

Position Summary

Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

As a Sr. Brand Executive - Pet Food, you will provide comprehensive support the execution of brand activities to Purina Petcare Business Unit, facilitating efficient and effective communication within the organization.

A Day in The Life as Sr. Brand Executive

• Understands the Brand Essence and executes brand activities that are aligned with the Brand Essence to match with target Consumer’s needs, wants, motivation
• Leads the execution of brand activities that are deeply aligned with the Brand Essence, ensuring they resonate with the target consumer’s needs, motivations, and aspirations.
• Plays a key role in shaping engagement strategies and designing compelling, rewarding brand experiences that drive consumer loyalty and brand equity.
• Translates marketing strategies and briefs into structured, high-impact executional plans, while proactively managing and guiding agency partners to deliver excellence. Provides strategic leadership in brand communication, ensuring all messaging drives consumer demand and purchase intent, while maintaining consistency and relevance across touchpoints.
• Contributes to marketing strategy development through regular market visits, consumer immersions, and social listening, synthesizing insights into actionable strategic inputs.
• Oversees POS and packaging design implementation, ensuring alignment with Brand Essence and consistency across channels.
• Manages project budgets and spending, ensuring optimal return on investment (ROI) through rigorous pre- and post-evaluation of marketing initiatives.

What Makes You Successful

• Bachelor's degree in Business Administration or any related field.
• Minimum 2 years of solid experience in Brand Management team with cross-functional exposure especially to Sales, Supply Chain, Trade Marketing team
• Possesses excellent verbal and written communication skills in English and Bahasa Indonesia to collaborate effectively and convey brand messages to target audiences
• Demonstrates innovative and creative thinking that invites fresh ideas to brand building activities
• Keeps up-to-date with industry trends and competitors, and maintains a strong understanding of the brand's target market
• Comfortable to build strong and sustainable relationship with key stakeholders

Nestlé is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment and are proud to be an equal opportunity employer.