Social Media Youtube Specialist

Purwadhika Digital Technology School; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A digital technology school in Banten is seeking a YouTube content creator to manage and develop YouTube content strategies. The ideal candidate will be responsible for creating videos, analyzing performance, and engaging with audiences. Strong communication skills, creativity, and familiarity with social media platforms are required. Join us to innovate in digital content production.

Qualifications

• Familiarity with social media platforms (TikTok, YouTube).
• Previous internship or coursework related to social media marketing is a plus.
• Ability to work collaboratively in a team environment.

Responsibilities

• Create end-to-end YouTube content from ideation to production.
• Collaborate with the academic team for exclusive content.
• Develop content strategies and plan the YouTube content calendar.
• Upload and manage YouTube videos including SEO optimization.
• Engage with the audience to maintain and grow engagement.
• Analyze video performance using YouTube Analytics.
• Stay updated with YouTube trends and best practices.
• Conduct research on relevant topics and trends.

Skills

Familiarity with social media platforms

Strong written and verbal communication skills

Understanding of social media analytics

Creative Thinking

Basic knowledge of Content Marketing

Job description

Responsibilities

• Create end-to-end YouTube content: from ideation, scriptwriting, talent sourcing, and (if needed) being the on-camera talent, to directing and monitoring production in collaboration with the design and videography teams.
• Collaborate with the academic team to develop exclusive content for YouTube Membership.
• Develop content strategies and plan the YouTube content calendar that aligns with brand objectives and audience needs (for both regular and membership videos).
• Upload and manage YouTube videos, including SEO optimization of titles, descriptions, tags, thumbnails, and playlists.
• Engage with the audience through comments and other community tools to maintain and grow engagement.
• Analyze video performance using YouTube Analytics and prepare regular weekly reports to track and evaluate content effectiveness.
• Stay updated with the latest YouTube trends, algorithm changes, and platform best practices to continuously refine content strategy.
• Conduct research on relevant topics, keywords, and trends to ensure content is timely, relevant, and discoverable.
  
  

Requirements

• Familiarity with social media platforms (TikTok, Youtube).
• Previous internship or coursework related to social media marketing is a plus.
• Strong written and verbal communication skills.
• Understanding of social media analytics and engagement metrics.
• Creative Thinking and Research
• Basic knowledge of Content Marketing and Social Media Marketing
• Ability to work collaboratively in a team environment.