Social Media Team Lead

Amar Bank; Daerah Khusus Ibukota Jakarta; On-site; USD 22.000 - 36.000; Full time

Job summary

A leading digital bank in Indonesia is seeking a Social Media Manager to spearhead innovative social media strategies and manage a talented team. This role is crucial in defining the bank's online presence while fostering community engagement and enhancing brand visibility across various platforms. If you have a creative mindset and experience in social media marketing, join the team to drive meaningful impact and growth.

Qualifications

• Proven experience in social media marketing with successful channel management.
• Strong leadership and team management skills.
• Proficiency in managing social media analytics tools.

Responsibilities

• Lead development and implementation of social media strategies.
• Supervise social media specialists to ensure target achievement.
• Monitor metrics and analyze data to optimize campaigns.

Skills

Leadership

Communication

Social Media Strategy

Content Creation

Community Engagement

Analytics

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Meta

TikTok Analytics

Buffer

Job description

Who are we?

Amar Bank is one of the most technologically advanced digital banks in Indonesia. Our leading digital lending product, Tunaiku, is the first FinTech product in Indonesia. We are also the first digital bank on the cloud. As the first profitable digital bank, we are listed on the Indonesian Stock Exchange.

How did we manage to do that?

We are changing people's perception of a bank. We believe we are innovators who combine customer focus principles with technology-based impact. Our startup culture emphasizes freedom and flexibility to foster innovation in creating better financial solutions. We think of ourselves as 'A technology company with a banking license' — 'Act like a FinTech, think like a Bank.'

How did it all start?

Founded on March 15, 1991, in Surabaya as PT Anglomas International Bank (Amin Bank), the bank was acquired by Tolaram Group and transformed into PT Bank Amar Indonesia (Amar Bank) in 2014. It has since undergone a digital transformation, becoming a leading fintech institution through its award-winning digital lending platform, Tunaiku.

Our philosophy, mission, and vision

We believe technology must impact and improve lives. We exist to provide banking services to those who 'need' rather than just those who 'want'. Our vision is to bring 200 million smiles.

More about our startup culture environment

With over 1000 employees, we foster a growth-oriented environment where people love to dream big, have fun, and grow outside their comfort zones. We are recognized as the 'Best Place to Work in Indonesia' and received the Inspirational Brand award from APEA 2022. Join us if you have a growth mindset, hunger for challenges, and a desire to make an impact.

Join us today and create #unlimitedinnovations!

Responsibilities

• Develop and Execute Social Media Strategy: Lead the development and implementation of comprehensive social media strategies aligned with marketing objectives. Create engaging content, set campaign goals, and establish KPIs.
• Define experimentation framework: Collaborate with marketing analytics to develop an experimentation framework that aligns with Amar Bank’s culture of innovation.
• Team Management: Supervise social media specialists, providing guidance, support, and feedback to ensure high-quality work and target achievement.
• Stay abreast of AI tools relevant to social media for content and analytics, motivating the team to gain hands-on experience.
• Content Creation and Curation: Work with the content team to create compelling content for platforms like Facebook, Instagram, Twitter/Thread, LinkedIn, and TikTok.
• Community Engagement: Foster an active online community by interacting with followers, responding to comments/messages, and addressing inquiries.
• Analytics and Reporting: Monitor metrics, analyze data to optimize campaigns, and report performance to management.
• Stay Current with Social Media Trends: Keep updated on trends, tools, and best practices to maintain an innovative strategy.
• Collaboration with Other Departments: Coordinate with marketing, design, PR, IR, and business teams to align efforts.
• Crisis Management: Work with PR to prepare and implement crisis response plans for social media.
• Paid Advertising: Experience in managing paid social media campaigns is desirable.

Requirements

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
• Proven experience in social media marketing, with successful channel management and growth.
• Strong leadership and team management skills.
• Excellent communication skills.
• Experience in developing social media strategies and frameworks.
• Proficiency in social media management and analytics tools (Meta, TikTok Analytics, Emplifi, Buffer, Brandwatch, etc.).
• Understanding of SEO and content marketing principles.
• Ability to work in a fast-paced, deadline-driven environment.
• Creative mindset with an eye for design and aesthetics.
• Ability to adapt to evolving social media trends and algorithms.

Experience in the creative industry is a plus.

We exist to help Amar Bank's people solve problems and understand messages better. Our goal is to innovate and build brand awareness through impactful visuals and messages.