Social Media Strategist (Consumer Good)

Pengiklan Anonim; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A growing FMCG company seeks a Social Media Strategist to develop and manage social media strategies for its personal care brands. The role involves creating engaging content, analyzing performance metrics, and collaborating with teams to drive brand awareness and engagement through effective social media channels.

Qualifications

• Proven work experience as a Social Media Strategist in FMCG.
• Hands-on experience using social media for brand awareness.
• Familiarity with social media analytics tools.

Responsibilities

• Plan social media strategies to achieve marketing targets.
• Manage, create and publish original, high quality content.
• Monitor social media performance and user engagement.

Skills

Social Media Management

Content Creation

Communication

Social Media Analytics

Education

Bachelor's Degree in Marketing or relevant field

Tools

Social Media Analytics Tools

Job description

Social Media Strategist (Consumer Good))

We are looking for a qualified social media strategist to join our team to manage some of our brands in the personal care category. You will develop and implement comprehensive social media strategies to increase our social media growth, traffic and brand awareness. As a social media strategist, you must have excellent multitasking skills to handle all our social media accounts in a cohesive manner. If you have a creative way of thinking and are able to present our brand through various social media channels, we'd love to have you as part of our team. Ultimately, you should be able to ensure our company's social media presence is aligned with our marketing strategyWe are looking for a qualified social media strategist to join our team to manage some of our brands in the personal care category. You will develop and implement comprehensive social media strategies to increase our social media growth, traffic and brand awareness. As a social media strategist, you must have excellent multitasking skills to handle all our social media accounts in a cohesive manner. If you have a creative way of thinking and are able to present our brand through various social media channels, we'd love to have you as part of our team. Ultimately, you should be able to ensure our company's social media presence is aligned with our marketing strategy

Responsibilities

● Plan social media strategies to achieve marketing targets

● Manage, create and publish original, high quality content

● Administer all company social media accounts ensuring up-to-date content

● Liaise with designers to ensure content is informative and appealing

● Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches

● Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)

● Prepare weekly and monthly reports on social media

● Monitor social media performance and user engagement and suggest content optimization

● Communicate with industry professionals via social media to create a strong network

● Train internal teams to integrate and maintain a cohesive social media strategy

● Stay up-to-date with new digital technologies, trends and social media best practices

Requirements

● Proven work experience as a Social media strategist in FMCG Company

● Hands on experience using social media for brand awareness

● Understanding of Social Media metrics

● An ability to identify target audience preferences and build content to meet them

● Familiarity with social media analytics tools

● Strong written and verbal communication skills

● Min bachelor degree in Marketing or relevant field