Social Media Strategist

99 Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading real estate technology company is seeking a Social Media Manager to revolutionize its digital presence. The role involves crafting content strategies, analyzing performance metrics, and leveraging insights for creative campaigns. Ideal candidates have a background in digital marketing, excellent communication skills, and a passion for consumer tech and lifestyle industries.

Qualifications

• 3+ years experience managing brand social media accounts.
• Solid understanding of performance analytics tools.
• Strong written and verbal communication skills in Bahasa & English.

Responsibilities

• Develop and own social media content strategy across platforms.
• Analyze performance metrics for content direction.
• Drive growth of owned channels.

Skills

Performance analytics

Content ideation

Storytelling

Audience segmentation

Creative thinking

Trend awareness

Written communication

Verbal communication

Education

Bachelor's degree

Tools

Meta Insights

TikTok Analytics

Job description

About Us

99 Group is a leading real estate technology company that operates real estate portals across South East Asia, specializing in digital property advertising. Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees. In Singapore, 99 Group operates 99.co and SRX.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.

Join Us and Lead the Real Estate Revolution!

At 99 Group, we're on a mission to revolutionize the real estate industry by seamlessly integrating cutting-edge technology and innovation. If you're excited to be at the forefront of this transformation and are ready to tackle the industry's challenges head-on, we want you to be a part of our dynamic team.

What You'll Be Doing:

• Develop and own social media content strategy across platforms (Instagram, TikTok, X, Facebook, LinkedIn)
• Build and manage content pillars and posting frameworks tailored to target audience behavior
• Analyze performance metrics and use insights to iterate on content direction and campaign planning
• Lead the creative briefing process with design, copy, and video teams to ensure content is brand-aligned and data-informed
• Collaborate with performance and PR teams to ensure amplification and cross-channel cohesion
• Monitor competitor activities and market trends to anticipate opportunities and threats
• Drive growth of owned channels (reach, engagement, followers, and traffic to Rumah123)
• Manage relationships with KOLs, creators, and agency partners for branded or co-branded activations
• Develop strategies for community growth and engagement (comments, replies, DMs, WhatsApp)
• Own quarterly content reviews, experimentation pipeline, and campaign retrospectives

What We're Looking For:

• Bachelor's degree in any related field
• 3+ years experience managing brand social media accounts
• Solid understanding of performance analytics tools (Meta Insights, TikTok Analytics, etc.)
• Skilled in content ideation, storytelling, and audience segmentation
• Able to lead cross-functional creative teams and production timelines
• Strong written and verbal communication skills (both Bahasa & English)
• Creative thinker with sharp attention to trends, format shifts, and cultural relevance
• Preferably with experience in consumer tech or lifestyle industry

Are you ready to shape the future of real estate? Join us in this exciting journey of innovation, collaboration, and growth. Together, let's redefine what's possible in the world of real estate.

Make your mark at 99 Group. Apply now!