Social Media Strategist

SEVEN Retail; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in the beauty industry is seeking a Social Media Strategist to enhance our brand's presence on Instagram and TikTok. This role involves developing content strategies, managing campaigns, and analyzing performance metrics, perfect for a strategic thinker with a creative flair. The ideal candidate will have 3–4 years of relevant experience, demonstrating strong skills in content creation and data analytics.

Qualifications

• 3–4 years of experience in social media or digital marketing, preferably in the beauty industry.
• Strong ability to create content strategies for Instagram and TikTok.
• Organized and detail-oriented with a data-driven mindset.

Responsibilities

• Develop content strategies for Instagram and TikTok aligned with brand positioning.
• Manage content calendars to ensure consistency across categories.
• Analyze and report on content performance using key metrics.

Skills

Social Media Marketing

Content Creation

Copywriting

Data Analysis

Visual Aesthetics

Job description

Summary

We’re hiring a Social Media Strategist with 3–4 years of experience to grow our brand’s presence on Instagram & TikTok.

Responsibilities

• Develop content strategies tailored for Instagram and TikTok that align with brand positioning, audience behavior, and seasonal moments
  
• Build and manage content calendars to ensure consistency and timeliness across key categories
  
• Lead campaign planning for product launches, seasonal promos, and campaign collaborations
• Create briefs and collaborate closely with content creators, designers, video editors, and KOL teams to bring ideas to life
  
• Monitor, analyze, and report on content performance using key metrics (engagement rate, reach, views, saves, shares)
  
• Stay ahead of trends, new formats, platform algorithm changes, and viral opportunities on TikTok and Instagram

Requirements

• 3–4 years of experience in social media or digital marketing, preferably in the beauty industry
  
• Proven ability to craft high-performing content strategies for Instagram and TikTok
  
• Strong sense of content hooks, platform-native storytelling, copywriting, and visual aesthetics
  
• Able to work in a fast-paced environment, highly organized, and detail-oriented
• Data-driven mindset with a creative approach to content planning and testing