Social Media Specialist (Somethinc)

Somethinc - BeautyHaul; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beauty company in Indonesia is seeking a talented Social Media Manager for their brand 'Somethinc'. The ideal candidate will be responsible for managing content across social platforms, engaging with the audience, and executing creative marketing strategies. A passion for beauty and trend awareness is essential.

Qualifications

• Minimum Bachelor Degree in a related field required.
• Experience in social media and content writing is essential.
• Familiarity with beauty products is a plus.

Responsibilities

• Develop and execute daily content for social media platforms.
• Engage with the community by responding to inquiries and comments.
• Upload ads on TikTok to enhance engagement and brand awareness.

Skills

Social media management

Content planning

Writing/copywriting

Community engagement

Trend awareness

Education

Bachelor Degree in related major

Job description

About the company

Beautyhaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail.

Our first brand ''Somethinc'' was founded in 2019, and is currently the #1 skincare brand in e-commerce & modern trade with >1M social media followers. Our offline/online commerce Beautyhaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.

Responsibilities:

• Develop, plan, and execute daily content for Twitter @Somethinc4u.
• Engage regularly with the community on Twitter, TikTok, and other platforms, responding to customer inquiries, comments, and messages.
• Responsible for uploading daily ads content on TikTok to drive engagement and brand awareness.
• Knowledge of the latest social media trends, features, and best practices to optimize engagement.
• Experience in creating and executing social media trends & marketing strategies for new product launches, campaigns, and brand-building activities.

Requirements:

• Min. Bachelor Degree from any related major.
• Have experience of handling social media and content planning, writing/copywriting for Social Media 'X' / Twitter.
• Have experience working in a beauty company is a plus.
• Up to date with the trend, knows how to use catchy words to persuade viewers.
• Beauty enthusiast, extroverted, and has a unique writing personality.
• Willing to do WFO (Bluegreen Integrated Office, Jakarta Barat).
• Able to join ASAP.

We have a 'CREATE' culture (Collaborative, Responsible, Eccentric, Agile, Tough, Effective). We are looking for more people to join us, who are excited to disrupt the traditional beauty industry with product innovation and non-linear growth, who want to build a profitable start-up into a unicorn company, and who will always learn and do the right thing.