Social Media Specialist - Mandarin Speaker

Talent Search Recruitment - Indonesia; Daerah Khusus Ibukota Jakarta; On-site; USD 15.000 - 25.000; Full time

Job summary

A dynamic opportunity for a Social Media Specialist in Jakarta to join a client in the lifestyle and consumer goods industry. The role involves content creation, community engagement, and social media strategy with an emphasis on Mandarin-speaking audiences. Successful candidates will have a strong understanding of cultural nuances and social media trends, with a passion for engaging content creation.

Qualifications

• Minimum 3 years of experience in social media management or digital content creation.
• Proven ability to create and translate engaging content between Mandarin and Bahasa Indonesia.

Responsibilities

• Translate and adapt content from Bahasa Indonesia to Mandarin and vice versa.
• Monitor and respond to conversations on social media, ensuring a positive brand presence.
• Track and analyze social media performance; adjust strategies based on engagement data.

Skills

Fluency in Mandarin

Social media management

Content creation

Cultural understanding

Social media analytics

Creative mindset

Job description

We are currently assisting our client in the lifestyle and consumer goods industry to find a dynamic and strategic Social Media Specialist.

Job Qualifications:

• Fluent in Mandarin (spoken and written); native or advanced proficiency is essential for effective communication with the target audience.
• Minimum 3 years of experience in social media management or digital content creation.
• Strong expertise in major social media platforms (e.g., TikTok, Instagram, WeChat, etc.).
• Proven ability to create and translate engaging content between Mandarin and Bahasa Indonesia.
• Strong understanding of cultural nuances, online behavior, and content preferences in Mandarin-speaking communities.
• Familiarity with social media analytics tools to track engagement, campaign performance, and audience insights.
• Creative mindset with the ability to brainstorm, execute, and adapt content strategies based on feedback and trends.
• Preferably has experience in the retail, FMCG, lifestyle, or vape/electronic cigarette industry.

Job Description:

Content Creation & Coordination

• Translate and adapt content from Bahasa Indonesia to Mandarin and vice versa.
• Collaborate closely with both the Indonesia and China teams to develop engaging, localized content.
• Ensure all content aligns with the brand's tone, voice, and communication guidelines.

Community Engagement

• Monitor and respond to conversations on social media, ensuring a positive online brand presence.
• Address customer inquiries, concerns, or feedback in a timely and professional manner.

Social Media Strategy & Analysis

• Work with the marketing team to develop and implement strategies tailored to Mandarin-speaking audiences, including paid campaigns, influencer collaborations, and community outreach.
• Track and analyze social media performance; adjust strategies based on engagement data, trends, and feedback.

Cultural & Market Research

• Stay updated on social media trends, pop culture, and audience behavior relevant to Mandarin-speaking users.
• Conduct competitor analysis to identify industry trends and differentiate the brand effectively.

Brand Consistency & Communication

• Coordinate with cross-functional teams (marketing, PR, design, content, and China team) to ensure consistency across all digital and social media touchpoints.
• Support broader marketing campaigns by aligning social media content with overall business goals.