Social Media Specialist (FASHION)

Chocochips Boutique; Jakarta Utara; On-site; IDR 8.000.000 - 12.000.000; Full time

Job summary

A fashion brand in Jakarta Utara is seeking a Social Media Specialist to manage and grow their presence across social media platforms. You will be responsible for content planning, execution, and community engagement, ensuring alignment with brand voice and marketing objectives. The ideal candidate will have a degree in Marketing or Communications and 2-4 years of relevant experience. Strong copywriting and creative skills are essential, along with a solid understanding of social media trends.

Qualifications

• 2-4 years of experience in social media management or content creation.
• Experience managing fashion or lifestyle brand accounts is a plus.
• Creative and up-to-date with social media trends.

Responsibilities

• Plan and execute visual content for digital usage.
• Manage content calendar and collaborate with marketing team.
• Build social media strategies to increase engagement and conversions.

Skills

Social media management

Content creation

Marketing strategy

Copywriting

Trend research

Education

Bachelor’s degree in Marketing, Communications, or Media

Tools

Canva

CapCut

Adobe Suite

Job description

Overview

The Social Media Specialist is responsible for managing and growing the brand’s presence across all social media platforms. This role combines strategic planning and hands-on execution—covering content ideation, creation, scheduling, and community engagement. The Social Media Specialist monitors trends, analyzes performance data, and develops creative strategies to increase awareness, engagement, and conversions. Working closely with the marketing and creative teams, this position ensures all content reflects the brand’s voice, identity, and campaign objectives while building meaningful connections with the audience.

Responsibilities

• Content Planning & Execution: Plan and execute visual content for digital usage. Responsible for content shoot.
• Manage the content calendar, develop creative ideas, and posting the output across platforms.
• Collaborate with Marketing team to ensure the social media strategy is aligned with the marketing plan, and collaborate with the creative team to ensure all visual output is aligned with Chocochips’ identity.
• Confidently appear in front of the camera and act as the muse for the content (optional; a plus point).
• Build social media strategies to increase brand awareness, engagement, and conversions.
• Content Posting: Manage daily posting across platforms social media, including captions, hashtags, and tagging.
• Trend Research: Research trending formats (audio, hashtags, content styles) and adapt them for the brand to keep Chocochips’ relevancy.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 2-4 years of experience in social media management, digital marketing, or content creation.
• Experience managing fashion or lifestyle brand accounts is a plus.
• Deep understanding of social media platforms.
• Creative and up-to-date with the latest social media trends.
• Strong copywriting skills for engaging captions.
• Solid understanding of content pillars and audience targeting strategies.
• Basic photo/video editing skills (Canva, CapCut, Adobe Suite).
• Analytical mindset with the ability to interpret data and generate insights.
• Strong multitasking skills with the ability to meet tight deadlines.
• Excellent communication and proactive engagement with the audience.
• Collaborative team player, able to work across marketing, creative, and sales teams.