Social Media Specialist — Campaigns, Production & Analytics

Hebe Beauty Indonesia; Jakarta Utara; On-site; IDR 66,960,000 - 100,440,000; Full time

Job summary

Hebe Beauty Indonesia is seeking a Social Media Specialist to lead Instagram campaigns, manage day-to-day social activity, and align content with monthly campaigns. The role is based in North Jakarta with a full WFO schedule (Mon-Fri).

You will handle planning, shooting, talent coordination, and briefing video editors; supervise creatives vendors and coordinate with cross-functional teams. Strong writing and communication are essential.

Qualifications

• Bachelor's degree in Communications, PR, Marketing or related field.
• 1–2 years of experience as Social Media Specialist or Content Creator.
• Strong writing, editing, and verbal communication.
• Experience with brand-aligned content and campaigns.

Responsibilities

• Create social media campaigns and manage day-to-day social media (Instagram).
• Plan, shoot, manage talent, and brief video editors.
• Ensure content aligns with monthly campaigns.
• Assist the creative team in in-house content production.
• Supervise creatives vendors and coordinate photographers/videographers.
• Use analytics tools to monitor and evaluate performance daily/weekly/monthly.

Skills

Social media management

Content creation

Data analytics

Team collaboration

Writing & communication

Education

Bachelor's Degree (S1) in Communications/PR/Marketing or related

Tools

Premiere Pro

CapCut

Final Cut Pro

Job description

Hebe Beauty Indonesia is seeking a Social Media Specialist to lead Instagram campaigns, manage day-to-day social activity, and align content with monthly campaigns. The role is based in North Jakarta with a full WFO schedule (Mon-Fri).

You will handle planning, shooting, talent coordination, and briefing video editors; supervise creatives vendors and coordinate with cross-functional teams. Strong writing and communication are essential.