Social Media Specialist

PT Widjaja Anekatas Center; Tangerang Selatan; On-site; USD 30,000 - 70,000; Full time

Job summary

An innovative company is on the lookout for a Performance Marketing Specialist to enhance their digital presence. This role involves planning and executing engaging campaigns across social media platforms like Instagram and TikTok. The ideal candidate will leverage their creativity and analytical skills to drive measurable results, while managing content creation and social media strategies. If you thrive in a fast-paced environment and are passionate about digital marketing, this opportunity offers a chance to make a significant impact in a dynamic team.

Qualifications

• 2+ years of experience in social media management and content creation.
• Proven portfolio of engaging social media content across platforms.

Responsibilities

• Develop and manage social media strategy across all platforms.
• Track social media KPIs and prepare regular performance reports.

Skills

Social Media Management

Content Creation

Copywriting

Analytical Skills

Communication Skills

Creativity

Project Management

Photography

Storytelling

Strategic Thinking

Education

Bachelor's degree in Marketing

Digital Marketing Certifications

Tools

Canva

Adobe Photoshop

Social Media Analytics Tools

Job description

We are seeking a technically skilled Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms to drive measurable results. This role requires a strong technical background to manage the end-to-end process of ad campaigns, from setup to execution and optimization.

Key Responsibilities:

1. Develop, implement, and manage our social media strategy across all platforms
2. Create and produce original, engaging content for all social media platforms
3. Develop and maintain a content calendar to ensure consistent posting
4. Plan and execute creative campaigns to increase engagement and following
5. Monitor, listen, and respond to users in a timely manner
6. Collaborate with internal and external partners for events or partnership opportunities that benefit social media coverage
7. Manage UGC campaigns for online and offline channels
8. Suggest and implement new features to develop brand awareness
9. Track social media KPIs and prepare regular performance reports
10. Analyze competitor social media accounts and identify opportunities for improvement

Required Skills:

1. Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
2. 2+ years of professional experience in social media management and content creation
3. Proven portfolio of created social media content across various platforms
4. In-depth knowledge of social media platforms, especially Instagram & TikTok
5. Experience with social media management and analytics tools
6. Strong copywriting, storytelling, and content creation skills
7. Proficient in design tools such as Canva, Adobe Photoshop, or similar platforms
8. Experience with photography and basic photo editing
9. Knowledge of current content trends and best practices
10. Excellent verbal and written communication skills
11. Ability to work in a fast-paced environment and manage multiple projects simultaneously
12. Creative and strategic thinker with analytical abilities

Preferred Experience:

1. Experience with photography and basic photo editing
2. Proficient in design tools such as Canva, Adobe Photoshop, or similar platforms
3. Strong copywriting, storytelling, and content creation skills
4. Industry focus: Retail
5. Digital marketing certifications (e.g., Google Ads, Facebook Blueprint) are a plus