Social Media Specialist

BAGS CITY; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A retail company located in Tangerang Selatan, Indonesia is seeking a Performance Marketing Specialist to enhance their digital marketing efforts. The ideal candidate will lead social media strategies, create engaging content, and analyze KPIs to drive brand awareness. Candidates should have relevant experience and a strong portfolio across platforms like Instagram and TikTok.

Qualifications

• 2+ years of professional experience in social media management and content creation.
• Proven portfolio of created social media content across various platforms.
• Excellent verbal and written communication skills.

Responsibilities

• Develop, implement, and manage social media strategy across platforms.
• Create and produce original, engaging content for all social media platforms.
• Track social media KPIs and prepare regular performance reports.

Skills

Social media management

Content creation

Copywriting

Analytical skills

Creative thinking

Education

Bachelor's degree in Marketing or Communications

Tools

Canva

Adobe Photoshop

Social media analytics tools

Job description

We are seeking a technically skilled Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms to drive measurable results. This role requires a strong technical background to manage the end-to-end process of ad campaigns, from setup to execution and optimization.

Key Responsibilities:

● Develop, implement, and manage our social media strategy across all platforms

● Create and produce original, engaging content for all social media platforms

● Develop and maintain a content calendar to ensure consistent posting

● Plan and execute creative campaigns to increase engagement and following

● Monitor, listen, and respond to users in a timely manner

● Collaborate with internal and external for event or partnership opportunity that benefits for social media coverage

● Manage UGC campaign for online and offline channels

● Suggest and implement new features to develop brand awareness

● Track social media KPIs and prepare regular performance reports

● Analyze competitor social media accounts and identify opportunities for improvement

Required Skills:

● Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

● 2+ years of professional experience in social media management and content creation

● Proven portfolio of created social media content across various platforms

● In-depth knowledge of any social media platforms especially Instagram & Tiktok

● Experience with social media management and analytics tools

● Strong copywriting, storytelling, and content creation skills

● Proficient in design tools such as Canva, Adobe Photoshop, or similar platforms

● Experience with photography and basic photo editing

● Knowledge of current content trends and best practices

● Excellent verbal and written communication skills

● Ability to work in a fast-paced environment and manage multiple projects simultaneously

● Creative and strategic thinker with analytical abilities

Preferred Experience:

● Experience with photography and basic photo editing

● Proficient in design tools such as Canva, Adobe Photoshop, or similar platforms

● Strong copywriting, storytelling, and content creation skills

● Industry focus : Retail

● Digital marketing certifications (e.g., Google Ads, Facebook Blueprint) are a plus