Social Media Specialist

PT Accor Advantageplus; Nusa Tenggara Barat; On-site; IDR 10.000.000 - 16.000.000; Full time

Job summary

A leading hotel company in Indonesia is seeking a Social Media Specialist to develop and implement a comprehensive social media strategy. The role involves creating high-quality content, managing campaigns, and analyzing performance metrics. Candidates should have 2-3 years of experience in social media marketing and strong English proficiency. Join us at a dynamic resort environment enhancing brand visibility and engagement.

Qualifications

• 2-3 years of experience in social media marketing or related field.
• Proficiency in English (reading, writing, speaking).
• Good knowledge of MS Excel, Word, and PowerPoint.

Responsibilities

• Develop and implement a social media strategy.
• Create engaging content for various platforms.
• Manage social media campaigns and interactions.

Skills

Social Media Marketing

Content Creation

Analytics

English Proficiency

Tools

MS Excel

MS Word

PowerPoint

Job description

Welcome to Pullman Lombok Merujani Mandalika Beach Resort. Our world is your playground.

Accor’s first premium-scale resort in Lombok, with 257 rooms, suites, and villas—many with private pools—merges island tradition and sophisticated contemporary style. Overlooking the endless Indian Ocean or the lush gardens, all are in perfect harmony with their surroundings.

Dining at Pullman Lombok Mandalika is designed to energize the body, inspire the mind, and spark the palate. Two restaurants—including Sgara, the finest seafood restaurant in Lombok—and two bars serve a blend of local and global influences, all set around our free-form pool with inspiring ocean views.

At Pullman Lombok, you’re free to do as much as you like, or as little. The Pullman SPA offers personalized therapies for peace of mind, body, and soul. Pristine beaches nearby are popular for surfing and snorkeling. You can also unlock your potential on guided running trails or enjoy motor races at Pertamina Mandalika International Street Circuit, just a few minutes’ drive away.

Job Description

Job Purpose

The Social Media Specialist is responsible for developing and implementing a comprehensive social media strategy aligned with the company's marketing and communication goals. This role involves creating and curating high-quality content, managing social media campaigns, and engaging with online communities to build brand awareness, drive website traffic, and generate leads.

Primary Responsibilities:

1. Social Media Strategy: Develop and implement a social media strategy, conduct audits, and analyze performance metrics to inform future strategies.
2. Content Creation: Create engaging content for platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, including text, images, videos, and live streams.
3. Social Media Management: Manage and schedule content, monitor, and respond to comments, messages, and reviews promptly and professionally.
4. Campaign Execution: Plan and execute campaigns to promote products, services, or events, collaborating with influencers and partners.
5. Analytics and Reporting: Track and analyze social media metrics, providing regular reports and insights.

Other Responsibilities:

1. Brand Monitoring: Monitor social media conversations, identify trends, opportunities, and issues.
2. Influencer Partnerships: Identify and manage relationships with influencers and partners.
3. Content Calendar: Develop and maintain a content calendar aligned with marketing goals.
4. Social Media Advertising: Plan and execute advertising campaigns, manage budgets, and optimize performance.

Qualifications

Knowledge and Experience

• 2-3 years of experience in social media marketing or related field
• Proficiency in English (reading, writing, speaking)
• Knowledge of additional languages and understanding of local languages is an advantage
• Good knowledge of MS Excel, Word, and PowerPoint
• Professionalism with strong HR management and business acumen skills

Additional Information

• Leadership, strategic thinking, problem-solving skills
• Results-oriented, detail-focused
• Ability to multitask and work under pressure
• Team player and builder
• Professional appearance and grooming

We are part of Accor Hotels, a globally renowned company with strong values and culture. We are the largest hotel company in Asia Pacific, known and loved for our brand. We believe you will be too!

Accor Plus is Asia Pacific's extensive travel, dining, and lifestyle program, accepted at over 800 hotels across 18 countries. With over 1,200 employees, 45 offices, and 400,000 members, our offices are located across Australia, New Zealand, Fiji, Singapore, Malaysia, Indonesia, Philippines, India, Thailand, Vietnam, and China.

All applicants must be legally entitled to live and work in Indonesia.