Social Media Specialist

Black Owl Indonesia; Kota Medan; On-site; IDR 30,000 - 60,000; Full time

Job summary

Join a fast-growing lifestyle-entertainment company that thrives on innovation and creativity. As a key player in the digital marketing team, you'll be responsible for developing and executing engaging social media campaigns across platforms like Instagram and TikTok. Your role will involve monitoring trends, analyzing campaign performance, and ensuring that our brand's voice remains consistent and impactful. If you're passionate about the digital landscape and eager to contribute to a dynamic team, this is the perfect opportunity for you!

Qualifications

• 1-2 years of experience in social media content development.
• Strong communication skills with an analytical mindset.

Responsibilities

• Develop and execute social media campaigns aligned with brand identity.
• Monitor trends and adapt content strategies accordingly.

Skills

Social Media Communication

Digital Marketing

Data Analytics

Content Creation

Job description

Established in 2022, Black Owl Indonesia is a fast-growing company in the lifestyle-entertainment industry. With our vision and core values, we continue to create innovations in this industry. Currently, Black Owl has 4 outlets in PIK, Kelapa Gading, Gading Serpong, and Surabaya, with plans to open in Medan and SCBD.

Job Descriptions:

1. Strategically develop social media campaigns and content plans that align with and maintain consistency with the brand's identity.
2. Create and execute social media campaigns to promote the brand.
3. Monitor social media trends and industry best practices, and adapt content strategies to remain current and effective.
4. Manage daily social media activities and content calendar.
5. Produce engaging social media content, especially on Instagram, TikTok, and other digital channels.
6. Utilize analytical tools to analyze social media campaigns, content, and KOL engagement to gather insights and develop action plans.

Job Requirements:

1. Minimum 1-2 years of relevant experience in developing social media content for a company or brand, or working in digital marketing.
2. Highly skilled in online/social media communication, with knowledge of social media algorithms.
3. Drive, competence, flexibility, and a willingness to learn; able to adapt quickly.
4. Digital savvy with a passion for the digital landscape, including experience in social listening and data analytics.
5. Strong ability to communicate ideas clearly, with a data-driven and analytical mindset.
6. In-depth knowledge of various social media platforms and the ability to create tailored content for each.