Social Media Specialist

PT Alibarbar Industrial Indo; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

PT Alibarbar Industrial Indo is seeking a Social Media Specialist to manage and create content for their social media platforms targeting the Indonesian audience. The successful candidate will execute campaigns, engage with the community, and analyze performance metrics. This role requires a creative individual with at least 2 years of experience in social media management, fluent in both English and Bahasa Indonesia, and proficient with design tools.

Qualifications

• 2+ years in social media management, preferably in vape, FMCG, or lifestyle industries.
• Fluent in English and Bahasa Indonesia (written and spoken).
• Basic knowledge of SEO and hashtag optimization.

Responsibilities

• Develop and execute social media strategies across platforms.
• Plan and manage paid social ads to increase brand awareness.
• Monitor and respond to comments and customer inquiries.

Skills

Creativity

Cultural sensitivity

Fast-paced work ability

Tools

Canva

Adobe Photoshop

Adobe Premiere

Meta Business Suite

Google Analytics

Job description

Alibarbar is a globally recognized vape brand known for its cutting-edge, high-quality disposable vaping products. Operating in over 60 countries across Europe, the Americas, and Oceania, we are dedicated to offering adult smokers and vaping enthusiasts superior alternatives to traditional tobacco.

Key Responsibilities

Content Creation & Management

Develop and execute innovative social media strategies across platforms (Instagram, TikTok, Facebook, Twitter) tailored to Indonesian audiences.

Create engaging content (videos, graphics, reels, stories) highlighting product features, promotions, and brand storytelling.

Campaign Execution

Plan and manage paid social ads (Meta Ads, TikTok Ads) to increase brand awareness and conversion rates.

Collaborate with influencers and KOLs to amplify reach and credibility in the vape community.

Community Engagement

Monitor and respond to comments, messages, and reviews in both English and Bahasa Indonesia.

Address customer inquiries and resolve issues related to products or orders promptly.

Analytics & Optimization

Track KPIs (engagement rate, follower growth, CTR) and adjust strategies based on data insights.

Report monthly on campaign performance and ROI.

Compliance & Trendspotting

Ensure all content complies with Indonesian regulations for vape/tobacco advertising.

Stay updated on local social media trends and competitor activities.

Requirements

Experience: 2+ years in social media management, preferably in vape, FMCG, or lifestyle industries.

Industry Preference: Candidates with prior experience in vape/tobacco brands, e-cigarette startups, or related sectors (e.g., health tech) are strongly preferred.

Language: Fluent in English and Bahasa Indonesia (written and spoken).

Technical Skills:

Proficiency in design tools (Canva, Adobe Photoshop/Premiere).

Experience with social analytics tools (Meta Business Suite, Google Analytics).

Basic knowledge of SEO and hashtag optimization.

Soft Skills: Creativity, cultural sensitivity, and ability to work in a fast-paced environment.

What's your expected monthly basic salary?

How many years' experience do you have as a Social Media Specialist?

How would you rate your English language skills?

Do you have experience with Search Engine Optimisation (SEO)?

How much notice are you required to give your current employer?

Which of these industries have you worked in?