Social Media Specialist

We are seeking a dynamic and strategic Social Media Specialist to lead our social media and digital marketing efforts. This role requires good knowledge and expertise in using various social media platforms to strategize the content creation, posting, hashtags, captions, and marketing calendar planning. The ideal candidate is familiar with both social media and Google tools to develop and execute marketing campaigns to build brand awareness, engagement, and lead generation. Fluency in spoken and written English is required.

Key Responsibilities:

1. Social Media Management: Oversee and manage content creation, scheduling, and posting across Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
2. Content Creation: Develop compelling taglines, captions, hashtags, and multimedia content to boost engagement and visibility.
3. Marketing Calendar Planning: Strategically plan and organize marketing campaigns and content calendars for consistent brand messaging.
4. Performance Analytics: Track, analyze, and report on key performance metrics to optimize marketing strategies.
5. Trend Research: Stay updated with social media trends, algorithm changes, and industry best practices to maximize outreach.
6. Community Engagement: Familiar on how to start online community engagement and response management.
7. Paid Advertising: Skilful with various social media paid ad strategies to ignite brand awareness, engagement, and conversions.
8. Collaboration: Work closely with the design, content, and product teams to align marketing initiatives with business goals.
9. Campaign Optimization: Continuously test and refine marketing strategies based on insights and analytics.

Requirements:

1. Proven Experience: Minimum 3-5 years in digital marketing and social media management.
2. Platform Expertise: Strong knowledge of Facebook, Instagram, LinkedIn, Google, and TikTok marketing strategies.
3. Creative Writing Skills: Ability to craft compelling captions, engaging content, and effective hashtags.
4. Analytical Skills: Proficiency in using analytics tools to measure performance and optimize strategies.
5. Project Management: Ability to plan and execute marketing calendars and campaigns effectively.
6. Adaptability: Quick learner who stays ahead of social media trends and algorithm changes.
7. Collaboration & Communication: Strong teamwork and communication skills to coordinate with different departments.
8. Language Proficiency: Must be fluent in spoken and written English.

Preferred Qualifications:

1. Experience in paid social media advertising and influencer marketing.
2. Familiarity with tools like Meta Business Suite, LinkedIn Ads, Canva, and social media scheduling platforms.
3. Knowledge of SEO and content marketing strategies.

Why Join Us?

1. Opportunity to lead and innovate in digital marketing.
2. Work in a dynamic and collaborative environment.
3. Gain hands-on experience with cutting-edge marketing tools and strategies.

If you're a creative, data-driven marketer passionate about growing brands through social media, we'd love to hear from you!