Social Media Specialist

POP MART; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in collectibles and lifestyle trends is seeking a Social Media Manager to drive engaging content across all platforms. The successful candidate will collaborate with various teams and monitor social performance, ensuring brand messaging is cohesive and impactful. In addition, they will be responsible for creating captivating content while engaging with the community and influencers.

Qualifications

• Proven experience managing brand social media (min. 3 years).
• Passionate about pop culture, collectibles, and lifestyle trends.
• Ability to work in a fast-paced, dynamic environment.

Responsibilities

• Plan, create, and manage engaging content for social media.
• Develop monthly content calendars aligned with brand objectives.
• Track and analyze social media performance using analytics tools.

Skills

Strong copywriting

Content planning

Social analytics

Creative thinking

Education

Bachelor's degree in Communication, Marketing, Design, or related field

Tools

Photo/video editing tools

Job description

Job Responsibilities:

• Plan, create, and manage engaging content for POPMART’s social media channels.
• Develop monthly content calendars aligned with brand objectives and campaign timelines.
• Collaborate with design, marketing, and retail teams to ensure cohesive brand messaging.
• Monitor social trends, pop culture, and toy-collector communities to inspire relevant content.
• Track and analyze social media performance using analytics tools.
• Engage with followers and key community members to grow brand loyalty.
• Coordinate with influencers, KOLs, and media partners for social campaigns.
• Support offline-to-online campaigns and product launches through social strategies.

Job Requirements:

• Bachelor's degree in Communication, Marketing, Design, or related field.
• Proven experience in managing brand social media (min. 3 years).
• Passionate about pop culture, collectibles, and lifestyle trends.
• Strong copywriting skills in both English and Bahasa Indonesia.
• Proficient in content planning and social analytics.
• Creative thinker with a keen eye for visuals and trends.
• Ability to work in a fast-paced, dynamic environment.
• Experience with photo/video editing tools is a plus.