Social Media Specialist will develop and implement a comprehensive social media strategy to increase our web traffic, enhance brand awareness, and engage with our online community. This role involves managing content creation, monitoring engagement, and analyzing performance metrics to optimize social media campaigns.
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Minimum of 2-3 years of proven experience in social media management, preferably in the fashion/sports industry.
Familiar with tools such as Canva, CapCut, Adobe (a plus), Meta Business Suite, and similar platforms.
Strong understanding of the characteristics and algorithms of major social media platforms (Instagram, TikTok, YouTube, etc.), trends, and best practices.
Strong communication and interpersonal skills.
Ability to create engaging and visually appealing content.
Experience analyzing social media data and metrics.