Social Media Specialist

PT Bosnet Distribution Indonesia; Cipulir; On-site; IDR 498.421.000 - 664.563.000; Full time

Job summary

A leading distribution solution provider in Cipulir, Indonesia, is seeking a social media marketer to develop and manage campaigns that showcase IT solutions. The ideal candidate will have 2-3 years of experience in digital marketing, a bachelor’s degree in a relevant field, and strong skills in creating engaging B2B content. Responsibilities include optimizing campaigns and tracking performance metrics.

Qualifications

• Minimum 2-3 years of proven experience in social media or digital marketing.
• Experience in B2B or IT/technology industries preferred.
• Ability to create technical yet accessible content for professional audiences.

Responsibilities

• Develop and manage social media campaigns to highlight IT solutions.
• Create engaging B2B content across LinkedIn and other platforms.
• Track performance metrics and deliver actionable insights.

Skills

Social media management

Content creation

Digital marketing

SEO/SEM knowledge

Strong communication skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

LinkedIn Campaign Manager

Job description

PT BOSNET DISTRIBUTION INDONESIA is the FMCG Distribution Solution Provider. We provide a distribution management system that is specifically designed to handle end to end execution of fast moving consumer goods distribution companies.

Job Description

• Develop and manage social media campaigns that highlight IT solutions, case studies, client success stories, and product launches.
• Create and publish engaging B2B content (posts, infographics, short videos, thought leadership snippets) across LinkedIn and other relevant platforms.
• Optimize paid and organic social campaigns to generate qualified leads and increase brand awareness in the IT industry.
• Collaborate with Product and Sales teams to communicate technical value propositions in a simple, impactful way.
• Monitor and engage with online communities, responding to inquiries and fostering trust with prospects and clients.
• Track performance metrics (engagement, impressions, lead generation, conversion) and deliver actionable insights for continuous improvement.
• Support promotional efforts for IT webinars, client workshops, and product demos through tailored campaigns.

Minimum Qualifications

• Minimum 2–3 years of proven experience in social media or digital marketing, preferably in B2B or IT/technology industries.
• Bachelor’s degree in Marketing, Communications, or related field.
• Strong understanding of LinkedIn Campaign Manager and other B2B-focused advertising platforms
• Experience creating technical yet accessible content for professional audiences.
• Knowledge of SEO/SEM, digital analytics, and lead generation strategies.
• Excellent communication skills with the ability to simplify complex IT solutions into engaging content.