Social Media Specialist

PT Cerdas Digital Nusantara; Banten; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading education technology company is seeking a Social Media Specialist to manage and execute its social media strategy across multiple platforms. The ideal candidate will develop innovative content, engage with a growing online community, and analyze performance metrics to enhance outreach. If you're passionate about digital marketing and have experience in social media management, this could be your next career opportunity.

Qualifications

• 1–3 years of proven experience in a similar role.
• Strong understanding of major social media platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute a comprehensive social media strategy.
• Create, curate, and schedule engaging content for various platforms.
• Analyze performance using social media insights and tools.

Skills

Social Media Management

Content Creation

Communication

Analytical Skills

Education

Bachelor's degree in Marketing, Communications, Media, or related field

Tools

Meta Business Suite

Hootsuite

Canva

Job description

Currently, we are looking for someone who can fill the position of Social Media Specialist.

In general, you'll be managing and executing our social media strategy across various platforms to increase brand awareness, improve marketing efforts, and engage with our online community.

• Develop and execute a comprehensive social media strategy aligned with marketing goals and brand identity.
• Create, curate, and schedule engaging content (text, image, video, reels, stories, etc.) for platforms such as Instagram, TikTok, Facebook, X (Twitter), LinkedIn, and YouTube.
• Monitor daily activity on social channels, respond to comments/messages, and maintain a positive community presence.
• Collaborate with designers, content writers, and other departments to ensure high-quality visual and written content.
• Analyze performance using social media insights and tools (e.g., Meta Business Suite, TikTok Analytics) and generate regular reports.
• Stay current with trends, platform updates, algorithm changes, and best practices in social media and digital marketing.
• Assist in managing paid social campaigns and tracking ROI in collaboration with the digital ads team.
• Coordinate with influencers or partners to support marketing campaigns when needed.
• Monitor competitors and conduct social listening to identify opportunities for engagement and growth.

Requirements and specifications

In order to carry out the obligations well, we need someone who has specific knowledge and abilities in a specific area. To make it easier, there are:

• Bachelor's degree in Marketing, Communications, Media, or related field.
• 1–3 years of proven experience in a similar role.
• Strong understanding of major social media platforms and how to optimize content for each.
• Experience using social media tools (e.g., Buffer, Hootsuite, Later, Canva, CapCut, Meta Business Suite).
• Excellent written and verbal communication skills in [English and/or Local Language].
• Strong sense of creativity, storytelling, and attention to visual details.
• Analytical mindset with experience using social media analytics and reporting tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Basic photo and video editing skills are a plus.
• Experience in running or supporting paid social media campaigns is a plus.
  

Connect with Us

Make yourself updated with Cakap & Cakap Squad activities by follow our social media at

Instagram : @lifeatcakap @cakapcom
Twitter : @cakapcom
Tiktok : @cakapcom
LinkedIn : linkedin.com/company/cakap

We believe language is a crucial part of the human ecosystem. It is not only for communication with other human beings or simply answering “Arigatou gozaimasu,” with “Douitashimashite.” Also, language does not only mean we can understand the idiom of “in someone’s shoes” without looking it up in a dictionary or googling.

Let’s aim higher: language means breaking the mind barriers of what we think we cannot do.

We have faith in education and how technology helps us to fill the gap between knowledge and access. We would like to take advantage of educational technology development to create an environment to learn and study without minding much about geographical and time issues.

To put it in a nutshell: learning (languages) without boundaries.

Our short story

Starting from these thoughts, we decided to run an edutech company since 2015, formerly known as Squline, and based in Jakarta. CAKAP offers a solution for everyone who wants to speak other languages and learn more about different cultures. We reinvent language learning experience by providing an online platform for students and teachers; the idea is for you to study anywhere and everywhere.

Culture we are trying to engage in

We would like to create a conducive environment for everyone to learn, give their best, and have a good time embedding their roles. Hence,

Learning process (and acknowledging one’s learning process) is essential in our team.

We value people with high curiosity and intellectual humility; we believe these are important virtues to make an improvement.

We appreciate not only great and fresh ideas but also how to turn them into real-world applications.

Respect and wit are not mutually exclusive; we trust that people can respect others by listening and not interrupting when they talk. Wit, while important, does not equal to chatters.

THE COMPANY

What we stand for

We believe language is a crucial part of the human ecosystem. It is not only for communication with other human beings or simply answering “Arigatou gozaimasu,” with “Douitashimashite.” Also, language does not only mean we can understand the idiom of “in someone’s shoes” without looking it up in a dictionary or googling.

Let’s aim higher: language means breaking the mind barriers of what we think we cannot do.

We have faith in education and how technology helps us to fill the gap between knowledge and access. We would like to take advantage of educational technology development to create an environment to learn and study without minding much about geographical and time issues.

To put it in a nutshell: learning (languages) without boundaries.

Our short story

Starting from these thoughts, we decided to run an edutech company since 2015, formerly known as Squline, and based in Jakarta. CAKAP offers a solution for everyone who wants to speak other languages and learn more about different cultures. We reinvent language learning experience by providing an online platform for students and teachers; the idea is for you to study anywhere and everywhere.

Culture we are trying to engage in

We would like to create a conducive environment for everyone to learn, give their best, and have a good time embedding their roles. Hence,

Learning process (and acknowledging one’s learning process) is essential in our team.

We value people with high curiosity and intellectual humility; we believe these are important virtues to make an improvement.

We appreciate not only great and fresh ideas but also how to turn them into real-world applications.

Respect and wit are not mutually exclusive; we trust that people can respect others by listening and not interrupting when they talk. Wit, while important, does not equal to chatters.

Alamat email kamu