Social Media Officer

PT CERIA BELAJAR EDUKASI INDONESIA; Pluit; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading educational institution in Pluit, Indonesia is seeking a Social Media Specialist to manage and enhance its social media presence. The ideal candidate will develop engaging content and strategic plans to promote the institution's Mandarin and English learning programs. Responsibilities include engaging with followers, analyzing performance, and collaborating with marketing. A Bachelor's degree and 2+ years of relevant experience are required.

Qualifications

• 2+ years experience in social media management, ideally in the education sector.
• Proficient in using social media platforms: Instagram, Facebook, TikTok, YouTube.
• Strong communication and interpersonal skills.

Responsibilities

• Develop engaging content across social media platforms.
• Craft effective social media strategies to increase engagement.
• Monitor social media performance and generate monthly reports.

Skills

Social media management

Content creation

Copywriting

Analytics tools

Education

Bachelor's degree in Marketing, Communications, Journalism or related field

Tools

Hootsuite

Buffer

Google Analytics

Job description

WonderMind is a leading educational institution specializing in Mandarin and English learning; Science, and also Math. We are committed to creating a mindful, engaging, supportive, and dynamic learning environment.

Job Overview:

We are seeking a talented and creative Social Media Specialist to manage and elevate our social media presence at the WonderMind branch. The ideal candidate will have a passion for education and a deep understanding of social media platforms. You will be responsible for creating engaging content, developing strategic social media plans, and implementing campaigns to promote WonderMind's Mandarin and English learning programs. Your goal is to drive engagement, increase brand awareness, and build a loyal online community of students, parents, and educators.

Key Responsibilities:

• Develop creative, relevant, and visually appealing content across all social media platforms, including Instagram, Facebook, TikTok, and YouTube, to showcase WonderMind’s programs, events, and success stories.
• Craft and execute effective social media strategies to increase engagement, grow the online community, and improve brand visibility.
• Engage with followers, students, and potential customers by responding to comments, messages, and inquiries in a timely and professional manner.
• Maintain a consistent posting schedule, ensuring all content is aligned with brand messaging and relevant to target audiences.
• Monitor social media performance, track key metrics (engagement, reach, follower growth), and generate monthly reports to measure success and suggest areas for improvement.
• Work closely with the marketing team to brainstorm ideas for collaborations, influencer partnerships, and cross-promotion opportunities to expand WonderMind’s digital footprint.
• Stay up-to-date with the latest social media trends, best practices, and emerging platforms to ensure that WonderMind’s social media presence remains fresh, relevant, and engaging.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2+ years of experience in social media management, ideally in the education sector or related industries.
• Proficient in using social media platforms (Instagram, Facebook, TikTok, YouTube) and social media management tools (e.g., Hootsuite, Buffer, etc.).
• Strong copywriting, storytelling, and content creation skills with an eye for detail.
• Familiarity with analytics tools (Google Analytics, social media insights) to measure performance and adjust strategies accordingly.
• Creative, self-motivated, and able to work independently and as part of a team.
• Strong communication and interpersonal skills.

How to Apply:

If you're passionate about social media, education, and creative storytelling, we would love to hear from you! Please submit your resume, a portfolio of previous social media campaigns or content you’ve created, and a brief cover letter explaining why you’re a great fit for the role.