Social Media Officer

Brown Bag Films Bali; Denpasar; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in Bali seeks a Social Media Manager to develop and implement innovative social media strategies. This role involves creating engaging content, managing community interactions, and analyzing performance to enhance brand visibility and sales growth. The ideal candidate will have experience in social media management and a passion for creative content creation.

Qualifications

• Experience managing social media strategies across multiple platforms.
• Hands-on experience creating engaging content including text, images, and videos.
• Proven ability to analyze audience data and behavior for targeted content.

Responsibilities

• Develop and implement comprehensive social media strategies.
• Engage with online communities and improve brand visibility.
• Monitor KPIs and optimize strategies for sales growth.

Skills

Social Media Management

Content Creation

Audience Analysis

Campaign Planning & Execution

Community Engagement & Moderation

Analytics and Reporting

Job description

Responsibilities:

What you are regularly responsible for doing on your job

1. Social Media Strategy Development

Creating and implementing a comprehensive social media strategy aligned with the organization's marketing, sales, branding, and communication objectives to maximize brand exposure for talent pooling and drive sales growth.

2. Content Creation

Developing engaging and relevant social media content including text, images, videos, and graphics tailored to the target audience and platform, aimed at strengthening brand identity and supporting sales efforts.

3. Platform Management

Managing and maintaining the organization's presence across various social media platforms, including account setup, profile optimization, and regular updates, to ensure consistent messaging boosts brand visibility and sales opportunities.

4. Audience Engagement

Actively engaging with the online community by responding to comments and messages, fostering

meaningful discussions and building relationships that enhance engagement and contribute to the talent pool and sales funnel.

5. Performance Analysis

Monitoring and analyzing key performance indicators (KPIs), generating reports, and using data-driven insights to optimize social media strategies for improved brand exposure and sales conversion.

6. Event and Documentation Support

Supporting documentation efforts by attending events of recruitment, sales, marketing, community, and other relevant events to capture content and provide timely social media coverage that amplifies brand presence and sales initiatives.

7. Stay Informed

Keeping up to date with industry trends, social media algorithm changes, and emerging platforms to maintain a current, competitive social media presence that effectively supports branding, sales, and organizational.

Requirements:

1. Social Media Management

Demonstrated experience in managing and executing social media strategies across multiple platforms, including content planning, scheduling, real-time engagement, and consistent brand voice execution to support both brand visibility and sales objectives.

2. Content Creation

Hands-on experience in producing a variety of content formats, text, images, videos, reels, stories,

carousels, and infographics designed to resonate with diverse audiences, drive engagement, increase reach, and support product/service promotion.

3. Audience Analysis

Proven ability to research, analyze, and interpret audience data and behaviors to create targeted content strategies, increase relevance, and enhance both organic and paid reach that supports conversion and community growth.

4. Campaign Planning & Execution

Experience in conceptualizing and running integrated social media campaigns, from goal-setting and creative development to deployment and post-campaign analysis, particularly for product launches, brand awareness, recruitment, or partnership initiatives.

5. Community Engagement & Moderation

Strong track record of building and nurturing online communities by engaging with users through comments, messages, and user-generated content, fostering loyalty, boosting reach, and positively influencing brand perception.

6. Analytics and Reporting

Experience in leveraging social media and web analytics platforms (e.g., Meta Insights, TikTok Analytics, Google Analytics) to report on key performance indicators, assess effectiveness of content and campaigns, and provide actionable insights that contribute to brand and sales growth.

7. Event Support & Live Documentation

Experience supporting recruitment, community, marketing and sales events (online/offline) by producing live or real-time content (e.g., stories, recaps, behind-the-scenes footage), creating post-event highlight materials, and ensuring social media presence enhances the event’s exposure, engagement, and conversion potential.