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Social Media Manager (Hospitality and Tourism)

Bamboo Works

Daerah Khusus Ibukota Jakarta

Remote

IDR 100.000.000 - 200.000.000

Full time

2 days ago
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Job summary

A dynamic company seeks a remote Social Media Manager to enhance the digital presence of diverse hospitality projects in Indonesia. You’ll collaborate closely with the founder to create impactful social strategy and engaging content that drives bookings and community interactions.

Qualifications

  • Minimum 3 years in social media management for hospitality.
  • Proficiency in video editing tailored for platforms like TikTok.
  • Detail-oriented and proactive with a strong communication style.

Responsibilities

  • Develop and execute a multi-brand social media strategy.
  • Create engaging content tailored to hospitality projects.
  • Manage community engagement and run Meta Ads campaigns.

Skills

Social media strategy
Trend analysis for Instagram and TikTok
Short-form video editing
Excellent written English

Tools

Meta Business Suite
Canva

Job description

We’re hiring a creative and hands-on Social Media Manager to elevate the digital presence of a growing portfolio of hospitality projects in Lombok, Indonesia — including boutique resorts, restaurants, and beachfront bars. You’ll work directly with the founder and a local content team to transform raw visuals into engaging content that drives bookings, visibility, and online engagement.

Location: Remote (Indonesia-based)
Type: Full-time (40 hours/week)
Engagement: Independent Contractor
Rate:$800-$1400 (depending on level of experience)

Key Responsibilities

Social Media Strategy & Execution

  • Develop and implement a multi-brand content strategy

  • Set up and grow new social accounts (Instagram, TikTok, Facebook)

  • Create and manage monthly content calendars aligned with business goals

Content Creation & Management

  • Transform raw videos and photos into compelling Reels, Stories, and posts

  • Write brand-aligned captions and apply relevant hashtags

  • Schedule and manage posts using tools like Meta Business Suite or Later

Community Engagement & Ad Management

  • Respond to comments and messages in a brand-consistent tone

  • Run Meta Ads campaigns to increase awareness and bookings

  • Monitor performance and suggest strategy adjustments based on analytics

Collaboration & Tools

  • Work closely with the founder and local creators

  • Use Canva and AI tools to streamline content ideation and creation

Qualifications

Must-Have

  • At least 3 years of experience managing social media for hospitality, tourism, or lifestyle brands

  • Strong understanding of Instagram and TikTok trends and algorithms

  • Proficiency in short-form video editing for Reels and TikTok

  • Experience with Meta Ads campaign setup and optimization

  • Excellent written English and communication skills

  • Proactive and detail-oriented with the ability to work independently

Nice-to-Have

  • Experience in resort or hotel marketing

  • Graphic design skills (Canva or similar)

  • Familiarity with UGC, influencer campaigns, or photography basics

Application Process

  1. Initial Interview

  2. Client Interview

  3. Offer & Onboarding


We're looking for someone who thrives in creative environments and knows how to turn hospitality experiences into compelling digital content. If that sounds like you, we’d love to hear from you.

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