Social Media Lead

Gently; Tangerang Selatan; On-site; USD 12.000 - 18.000; Full time

Job summary

Une entreprise en pleine croissance recherche un Social Media Lead pour diriger la stratégie de contenu et renforcer la présence de la marque sur les réseaux sociaux. Le candidat idéal aura une solide expérience en marketing numérique, une passion pour la créativité et une capacité à inspirer une équipe. Basé à Tangerang Selatan, ce rôle offre la possibilité de façonner des histoires engageantes qui résonnent profondément avec notre public.

Qualifications

• 3–5 ans d'expérience en Social Media ou Digital Marketing.
• Compréhension approfondie des écosystèmes de contenu Instagram et TikTok.
• Organisé(e), pratique et proactif(ve).

Responsibilities

• Développer des plans de contenu mensuels pour chaque plateforme.
• Diriger et encadrer l'équipe des médias sociaux.
• Suivre et analyser les performances de contenu.

Skills

Engagement

Créativité

Stratégie de contenu

Analyse des performances

Gestion de communauté

Education

Bachelor’s degree in Communication, Marketing, Business

Tools

Meta Suite

TikTok Analytics

Canva

CapCut

Notion

Google Sheets

Job description

As Social Media Lead, you will be the brain and voice behind GENTLY’s presence across platforms. You will lead the content strategy and execution across Instagram, TikTok, LinkedIn, and beyond — crafting stories that resonate with mothers as humans. You’ll collaborate across brand, creative, community, and product teams to build engaging, empathetic, and impactful content.

Requirement

• Bachelor’s degree (S1) from a preferably in Communication, Marketing, Business, or related field (from reputable university is preferable).
• 3–5 years experience in Social Media or Digital Marketing, preferably in beauty, wellness, lifestyle, or D2C brands.
• Creative and curious — always looking to explore new angles and formats.
• Proven track record in growing engagement and building online communities organically.
• Deep understanding of Instagram and TikTok content ecosystems.
• Familiar with tools like Meta Suite, TikTok Analytics, Notion, Google Sheets, Canva/CapCut (AI tools is a plus).
• Highly organized, hands-on, and proactive.
• Willing relocate to BSD, Tangerang Selatan

Key Responsibilities

Strategy & Planning

• Develop and execute monthly content plans tailored to each platform (IG, TikTok, LinkedIn).
• Drive content pillars that focus on engagement, awareness, education, and emotional resonance with our audience.
• Ensure all content aligns with GENTLY’s tone: warm, real, supportive, and smart.

Team Leadership

• Lead and mentor the social media team, including copywriters, designers, video editors, and content creators.
• Build scalable systems and workflows for smoother campaign execution.

Performance & Optimization

• Track, analyze, and report content performance weekly/monthly.
• Use insights (engagement rate, saves, reach, sentiment) to improve future content and strategy.
• Stay ahead of trends and adapt them in a way that fits our brand and audience.

Cross-Team Collaboration

• Work closely with the Community, Brand, and Product teams to support campaigns and launches.
• Manage and maintain relationships with KOLs, creators, and partners when needed.