Social Media Growth Lead — TikTok & Instagram

PT UMAX HUB INDONESIA; Pluit; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

PT UMAX HUB INDONESIA is seeking a skilled Social Media Manager to develop and execute strategies for TikTok and Instagram, driving growth in followers, engagement, reach, and brand awareness. You will build monthly content plans, define content pillars, and align growth with business objectives.

You will monitor trends, analyze performance, coordinate with creators and influencers, and lead a small team to deliver on-brand content on schedule.

Qualifications

• 2-4 years of experience in social media, digital marketing, content creation, or influencer management.
• At least 1 year of experience leading or supervising a social media/content team.
• Strong understanding of TikTok and Instagram algorithms, trends, content strategy, and growth strategies.
• Strong understanding of content performance metrics, including reach, engagement, views, retention, and follower growth.
• Strong creative thinking, content ideation, and visual storytelling skills.
• Proficient in TikTok Analytics, Meta Business Suite, Canva, CapCut, Notion, and Google Sheets.
• Strong leadership, communication, project management, and problem-solving skills.
• Able to work with targets, deadlines, and multiple projects simultaneously.
• Experience working with brands, e-commerce, creators, agencies, or talent management is a plus.

Responsibilities

• Develop and execute social media strategies for TikTok and Instagram to increase followers, engagement, reach, and brand awareness.
• Develop monthly content plans, content pillars, and growth strategies based on business objectives.
• Monitor social media trends, algorithms, competitors, and audience behavior to identify growth opportunities.
• Set and monitor social media KPIs, including reach, engagement, followers, views, and content performance.
• Lead the development of creative concepts, scripts, and content briefs for brand and creator accounts.
• Manage and optimize content production with video editors, designers, talents, and creators.
• Develop strategies for internal talents and personal creator accounts to support brand growth and monetization.
• Coordinate collaborations with influencers, creators, brands, and agencies.
• Ensure all content follows brand guidelines, quality standards, and publishing schedules.
• Supervise and manage the social media/content team to achieve monthly and weekly targets.
• Assign tasks, monitor team performance, and provide feedback to improve productivity and content quality.
• Establish and improve content production SOPs and workflows.
• Ensure content is delivered on time according to the content calendar.
• Analyze TikTok and Instagram analytics and identify high- and low-performing content.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Conduct A/B testing of hooks, formats, captions, and content styles to improve engagement and retention.
• Continuously optimize content strategy based on performance data.
• Plan and execute social media campaigns, product launches, promotions, and special events.
• Coordinate with Marketing, E-commerce, Sales, and Creative teams to align social media activities with business objectives.
• Support brand partnerships, co-branding, and influencer campaigns.

Skills

Social media strategy

TikTok

Instagram

Content creation

Leadership

Team management

Analytics

A/B testing

Influencer management

Tools

TikTok Analytics

Meta Business Suite

Canva

CapCut

Notion

Google Sheets

Job description

PT UMAX HUB INDONESIA is seeking a skilled Social Media Manager to develop and execute strategies for TikTok and Instagram, driving growth in followers, engagement, reach, and brand awareness. You will build monthly content plans, define content pillars, and align growth with business objectives.

You will monitor trends, analyze performance, coordinate with creators and influencers, and lead a small team to deliver on-brand content on schedule.