Social Media Executive

Dekoruma; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in home decor seeks a Social Media Manager to develop and execute effective social media strategies for retail channels. The ideal candidate will create engaging content, promote in-store events, and connect with the community through various platforms, especially TikTok. This role provides an exciting opportunity to drive brand awareness and influence sales through innovative content strategies.

Qualifications

• 1-3 years of experience in social media management preferred.
• Experience creating engaging content for TikTok is essential.
• Skilled in managing online communities and engaging followers.

Responsibilities

• Develop and execute social media strategy for Dekoruma's retail channels.
• Create engaging content showcasing Dekoruma's retail offerings.
• Track and analyze performance of retail-focused social media activities.

Skills

Excellent written communication

Social media data analysis

Social media strategy implementation

Digital marketing principles

Photo and video editing

Copywriting

Project management

Organizational skills

Education

Bachelor's degree in Marketing/Communications/Public Relations

Job description

Job Description

Retail Channel Content Strategy & Execution:

- Develop and execute a social media strategy specifically for Dekoruma's retail channels, focusing on awarenessn driving traffic and sales through selected social media Channel ( tiktok ) .

- Create engaging content that showcases Dekoruma's retail offerings, promotions, and store experiences.

- Develop creative ways to connect online social media activity with offline store visits.

Retail-Focused Campaigns & Promotions:

- Work with the Marketing and brand team to develop and execute social media campaigns and promotions that drive sales and foot traffic to Dekoruma stores.

- Coordinate with the Marketing team on in-store events and promotions, and amplify them on social media.

Community Engagement (Retail Focus):

- Build and engage with the Dekoruma community on social media, focusing on customers who are interested in or have visited Dekoruma stores.

- Respond to inquiries, address customer service issues related to retail, and foster positive interactions.

Performance Tracking & Reporting (Retail Focus):

- Track and analyze the performance of social media activities related to retail, focusing on metrics such as followers count, engagement rate, website traffic, store visits (if trackable), and sales conversions.

- Provide regular reports to social media lead and the Commercial team on the effectiveness of retail-focused social media efforts.

Initiative & Experimentation:

- Leverage his natural enthusiasm and initiative to experiment with new content formats, campaigns, and engagement tactics for the retail channels.

- Bring fresh ideas to the team and contribute to a positive and energetic work environment.

Qualification:

• Bachelor's degree in Marketing/Communications/Public Relations/related field is generally required.
• 1-3 years of experience in social media management or a related role is often preferred.
• Experience in creating engaging content for social media ( especially Tiktok ).
• Skilled in managing online communities and engaging with followers.

Skills :

• Excellent written and verbal communication skills for crafting compelling content and interacting with audiences.
• Ability to analyze social media data, track performance, and identify areas for improvement.
• Developing and implementing social media strategies to achieve business objectives.
• Understanding of digital marketing principles, SEO, and social media advertising.
• Knowledge and ability in photo and video editing tools, understands and analytical ability in social media listening tools
• Good copywriting skills, ability to manage multiple projects, and strong organizational and time management skills.