Social Media, Content Creator & Ads Specialist

publiqstudio; Daerah Khusus Ibukota Jakarta; On-site; USD 12.000 - 20.000; Full time

Job summary

A leading company in Korean beauty is looking for a Social Media, Content Creator & Ads Specialist to manage and grow their social media presence in Indonesia. The role involves planning campaigns, managing content calendars, creating engaging content, and optimizing performance based on analytics. The ideal candidate is creative, analytical, and has experience with social media ad platforms, writing skills, and video editing capabilities.

Qualifications

• Minimum 1 year work experience as Social Media & Ads Specialist.
• Proven track record in managing performance ad campaigns.
• Ability to create engaging content and perform A/B testing.

Responsibilities

• Plan and execute social media campaigns aligned with marketing objectives.
• Develop and maintain content calendar based on marketing plans.
• Monitor and report on campaign performance metrics.

Skills

Social Media Management

Video Editing

Copywriting

Analytics Monitoring

Campaign Planning

Education

Bachelor's degree

Tools

Meta Business Manager

TikTok Ads Manager

CapCut

Job description

Social Media, Content Creator & Ads Specialist

Social Media, Content Creator & Ads Specialist

At A’Pieu and Derma:B Indonesia, we believe skincare should be simple, effective, and enjoyable. Backed by trusted Korean beauty innovation, we bring high-quality skincare solutions to support healthy, everyday skin, no hassle, no drama.

As part of our growing presence in Indonesia, we’re committed to sharing the best of Korean beauty with local consumers through safe ingredients, purposeful formulas, and a fun, youthful spirit.

What You’ll Do

As our Social Media & Ads Specialist you’ll work closely with our Creative Executive and Marketing team to manage and grow our social media channels.

1. Plan & Execute Campaigns:

- Create social media campaigns aligned with marketing objectives, complete with moodboards, and key messages.

- Plan, execute, and optimize paid media campaigns across Meta, TikTok

2. Manage Content Calendar – Develop and maintain a content calendar based on our marketing plans and seasonal campaigns.

3. Create Engaging Content – Write engaging captions and scripts in English & Indonesian, and shoot/edit simple videos using CapCut.

4. Collaborate with Partners – Research and engage with relevant partners, draft campaign briefs, and manage deliverables.

5. Track & Optimize Performance:

- Monitor analytics, stay on top of social media trends, and propose ideas to improve engagement and reach.

- Monitor and report on campaign performance metrics (CPC, CTR, CPA, ROAS, etc.).

- Conduct A/B testing and apply data insights to continually improve performance.

Qualifications:

* Full-time Bachelor's degree, prefer aged above 22, minimum 1 year work experience as Social Media & Ads Specialist

* Ability to shoot and edit simple videos with Capcut

* A creative and analytical thinker who can balance aesthetic with performance.

* Proven track record managing performance ad campaigns with measurable results.

* Strong knowledge of Meta Business Manager, Tiktok Ads Manager, and other ad platforms.

* Comfortable working with budgets of varying sizes, optimizing for efficiency

* Extrovert, Talkative; Love being on camera; Have a good taste in terms of video quality and excellent in video quality control; Good in copywriting and video-editing

* Excellent at time-management, on-time, good communication skills, attitude and be able to workindependently

How many years' experience do you have as a Social Media Content Creator?