Social Media & Content Assistant (Remote) — Indonesia

PT LAKKU INTERNASIONAL INDONESIA; Banten; Hybrid; IDR 100.000.000 - 200.000.000; Full time

Job summary

A digital marketing company in Indonesia is seeking a Social Media & Content Assistant to manage daily content on Instagram and TikTok. The role requires creativity in video production and a strong understanding of local trends. The ideal candidate will engage the community, create compelling posts, and collaborate with influencers. Expected compensation is around IDR 8,170,000 per month, with a full-time commitment and remote or hybrid work options.

Qualifications

• Active Instagram & TikTok user; creative social content maker.
• Basic video editing for short-form (Reels/TikTok) — e.g., CapCut/VN/Canva (or similar).
• Excellent caption writing in Bahasa Indonesia (youth slang aware, SME-friendly).
• Strong understanding of Indonesian online culture and trends.
• English proficiency preferred for coordination with the global team.

Responsibilities

• Post daily content following Lakku’s 30-day calendar.
• Create Reels, Stories, and short videos (using trending sounds).
• Localize and adapt Indonesian trends; propose ideas for viral content.
• Collaborate with influencers/KOLs for content resharing.
• Reply to comments/DMs and engage users.

Skills

Creative social content maker

Active Instagram & TikTok user

Basic video editing

Excellent caption writing in Bahasa Indonesia

Strong understanding of Indonesian online culture and trends

English proficiency

Tools

Lakku app

Instagram

TikTok

CapCut

VN

Canva

IG & TikTok Insights

Job description

Social Media & Content Assistant (Remote) — Indonesia

About Lakku:
Lakku is a mobile platform created for Indonesia, designed to help small businesses and influencers make eye-catching advertising images in seconds with AI. SMEs can present their products like big brands, while influencers and users engage with the content, share it, and earn rewards. We want to build a vibrant community around it and are now looking for a great team to launch this new app in Indonesia.

Role Summary:
You’ll run Lakku’s day-to-day content on Instagram and TikTok, create short-form videos (Reels/TikTok), localize trends to Indonesian culture, and keep our community active through comments and DMs. This is a hands-on creative role with clear output and growth targets.
Key Responsibilities:

Post daily content following Lakku’s 30-day calendar.

Create Reels, Stories, and short videos (using trending sounds) and simple visuals with the Lakku app.

Localize and adapt Indonesian trends; propose ideas for viral content that fits our brand.

Collaborate with influencers/KOLs so content gets reshared and gains reach.

Reply to comments/DMs, engage users, and keep tone SME-friendly.

Track performance in IG/TikTok Insights; report what works and suggest improvements.

Maintain consistent brand style and voice across channels.

Skills & Requirements:

Active Instagram & TikTok user; creative social content maker.

Basic video editing for short-form (Reels/TikTok) — e.g., CapCut/VN/Canva (or similar).

Excellent caption writing in Bahasa Indonesia (youth slang aware, SME-friendly).

Strong understanding of Indonesian online culture and trends.

English proficiency preferred for coordination with the global team.

KPIs (Success Metrics):

30+ posts per month across Instagram & TikTok.

+5k IG followers and +10k TikTok likes in month one (combined target across assistants).

Timely community response (comments/DMs).

Tools You Might Use:
Lakku app, Instagram/TikTok, CapCut/VN, Canva, basic analytics (IG & TikTok Insights).

Compensation & Contract:

Expected monthly compensation: ~ IDR 8,170,000 (paid in Indonesian Rupiah).

Full-time; remote or hybrid within Indonesia (to be agreed).