Social Media, Community and Content Leader

IKEA Indonesia; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

IKEA Indonesia is seeking a Social Media, Community and Content Leader to drive our digital communication strategies. This role involves planning and managing social media campaigns, enhancing brand positioning, and engaging consumers effectively. Ideal candidates will have at least 5 years of experience in social media and digital communications, strong management skills, and a knack for creative content development in alignment with IKEA's values.

Qualifications

• 5 years working experience in social media and digital communications.
• Management experience with agency coordination and project management.
• Broad knowledge of communication and creative concept evaluation.

Responsibilities

• Drive the strategy/process for listening and reacting to consumer conversations.
• Lead social media within the campaign planning process.
• Plan, optimize and develop online content including posts, videos, and engagement activities.
• Manage agency partners for effective digital media strategies.
• Identify opportunities to enhance social media campaign effectiveness.
• Support in crisis management from a social media perspective.

Skills

Social Media

Digital Communications

Customer-Centric Business

Project Management

Budget Management

Communication

Creative Concept Evaluation

Job description

Social Media, Community and Content Leader

Every good story starts with a Billy. Help Billy journey to homes around the world. Find out how you can make an impact on millions.

What you’ll be doing day to day:

Drive the strategy/process for listening and reacting to consumer conversations relating to life at home and the IKEA brand within the digital communication environment. Lead social media within the campaign planning process ensuring this channel is represented within the overall marketing communication mix supporting media efficient brand & visitation campaigns throughout the year

Plan, optimize and develop the online contents including posts, videos, live stream, and engagement activity that meets the needs of our customers, and improve the brand position, customer relationship and stimulate home furnishing interest

Strategically plan, position, and manage the creative communications across various social media platforms are aligned with IKEA Values, commercial priority and contribute to business growth. Manage agency partners to optimize the most efficient and effective digital media platforms for IKEA

Continuously identify opportunities and create synergy in IKEA Indonesia market to enhance social media campaign effectiveness from a data-driven perspective

Be responsible for supporting in crisis management from a social media perspective, in coordination with the Customer Relationship, PR and web teams. Partner with Marketing team members to use digital media as an effective communication channel to promote our home furnishing competence to the widest possible consumer market

Secure stakeholder engagement to influence and develop good content and professional dialogue with key internal and external stakeholders

Lead the competence development and engagement of digital media within the organization through increasing the knowledge and understanding on the role of digital media and providing regular updates to the business

We want you to be a person who:

5 years working experience in social media and digital communications. Experience of customer-centric business, retail and/or home furnishing. Proven experience of working with social media and digital communication and advertising/digital communication agency, marketing and branding

Management experience (managing agencies, briefings, processes and web care), project and process management

Broad knowledge of communication and creative concept evaluation/judgment

Up-to-date knowledge of the complete social media landscape, usage and measurements budget management (forecasting, goal setting, and return on investment)

Excellent compelling communicator both verbally and writing in English and BahasaIndonesia

What's your expected monthly basic salary?

How many years' experience do you have as a Content Lead?

Are you willing to undergo a pre-employment background check?

Are you willing to undergo a pre-employment medical check?

How would you rate your English language skills?

Retail & Consumer Products 101-1,000 employees

IKEA, the world's largest home furnishing retailer, opened its first store in Indonesia, Alam Sutera (Tangerang) in 2014. Our co-workers has been growing up to 194,000 co-workers worldwide. Our culture is based on the spirit of togetherness, enthusiasm and fun. And we’re always looking for people who share our positive attitude and values.

IKEA, the world's largest home furnishing retailer, opened its first store in Indonesia, Alam Sutera (Tangerang) in 2014. Our co-workers has been growing up to 194,000 co-workers worldwide. Our culture is based on the spirit of togetherness, enthusiasm and fun. And we’re always looking for people who share our positive attitude and values.