Social Media, Community and Content Leader

IKEA; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading home furnishing brand in Banten, Tangerang, is seeking a Social Media, Community and Content Leader to drive social media strategy and manage digital communications. The ideal candidate will have over 5 years of experience in social media and digital communications, with strong project management and communication skills in English and Bahasa Indonesia. This role offers the opportunity to make an impact on the brand's engagement and customer relationships.

Qualifications

• 5+ years of experience in social media and digital communications.
• Management experience and project management skills.
• Broad knowledge of communication and creative concept evaluation.

Responsibilities

• Drive strategy for listening to consumer conversations.
• Plan and optimize online content for brand engagement.
• Manage creative communications across social media platforms.

Skills

Social media management

Digital communication

Project management

Creative evaluation

English communication

Bahasa Indonesia communication

Job description

Social Media, Community and Content Leader

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Every good story starts with a Billy. Help Billy journey to homes around the world. Find out how you can make an impact on millions.

What you’ll be doing day to day:

• Drive the strategy and process for listening and responding to consumer conversations related to life at home and the IKEA brand within the digital environment. Lead social media efforts within campaign planning to ensure this channel supports overall marketing and visitation campaigns throughout the year.
• Plan, optimize, and develop online content including posts, videos, live streams, and engagement activities that meet customer needs, enhance brand positioning, foster customer relationships, and stimulate interest in home furnishing.
• Strategically plan, position, and manage creative communications across various social media platforms aligned with IKEA values and commercial priorities to contribute to business growth. Manage agency partners to optimize digital media platforms for IKEA.
• Identify opportunities and create synergies in the IKEA Indonesia market to enhance social media campaign effectiveness from a data-driven perspective.
• Support crisis management from a social media perspective, in coordination with Customer Relationship, PR, and web teams. Collaborate with Marketing to use digital media as an effective communication channel to promote home furnishing expertise to a broad consumer base.
• Secure stakeholder engagement to develop quality content and professional dialogue with internal and external stakeholders.
• Lead the development and engagement of digital media competencies within the organization by increasing knowledge and providing regular updates to the business.

We want you to be a person who:

• Has 5+ years of experience in social media and digital communications, preferably in customer-centric business, retail, or home furnishing sectors. Proven experience working with social media, digital communication, advertising agencies, marketing, and branding.
• Has management experience (managing agencies, briefings, processes, web care), along with project and process management skills.
• Possesses broad knowledge of communication and creative concept evaluation and judgment.
• Is up-to-date with the social media landscape, usage, measurements, and budget management (forecasting, goal setting, ROI).
• Is an excellent communicator in English and Bahasa Indonesia, both verbally and in writing.

Additional Information

This position is open to applicants willing to undergo pre-employment background and medical checks. Salary expectations are part of the application questions.