Social Media Associate, IDN Creative (Contract Based)

IDN; Daerah Khusus Ibukota Jakarta; On-site; USD 18.000 - 30.000; Full time

Job summary

A leading company seeks a Social Media Officer to enhance its presence across key platforms like Instagram and TikTok. The role involves content planning, collaboration across teams, and performance monitoring to drive successful social media campaigns. The ideal candidate will possess extensive experience in social media management, a proactive mindset, and a knack for data-driven decision-making.

Qualifications

• At least 3 years experience in social media management.
• Strong understanding of social media platforms and algorithms.
• Familiarity with social media tools and software.

Responsibilities

• Develop content calendars for social media platforms.
• Monitor performance metrics and generate reports.
• Collaborate with creative team to align content with strategy.

Skills

Social Media Management

Data Analysis

Content Strategy

Problem Solving

Creativity

Job description

Social Media Officer Qualifications:

• At least 3 years experiences in social media management (Instagram, TikTok, and X)
• Prior experience in managing finance, banking, and insurance brands is valuable.
• Strong understanding of social media platforms, algorithms, and trends.
• Familiarity with social media tools and software commonly used in creative projects.
• Able to interpret performance data into actionable insights.
• Able to brief copywriter, designer, and video creator to produce content that aligns with communication strategy.
• Proactive mindset, detail-oriented, and digitally savvy.
• Self-reliant, good problem solver, result oriented.

Social Media Officer Responsibilities:

Content Planning & Calendar Management:

• Develop and maintain monthly content calendars for all social media platforms (Instagram, TikTok, and X.)
• Coordinate with the copywriter, designer, and video creator to ensure timely delivery and alignment with campaign objectives.
• Plan content based on communication strategy
• Coordinate with media buying and influencer marketing team to align strategy

Cross Function Collaboration:

• Brief copywriter and designer on content needs, tone, and messaging.
• Align with video creator to ensure visuals and motion content match the copy and campaign direction.
• Provide creative input and ensure messaging and aesthetics are cohesive across assets.
• Align with media buying to boost content and ads strategy
• Align with influence marketing to ensure influencer content match with campaign direction

Content Execution and Publishing:

• Schedule and publish content using native platforms or social media management tools
• Ensure all posts are optimized for platform-specific requirements (format, caption length, hashtags, tagging, etc.).
• Maintain consistency in posting frequency and visual branding.

Performance Monitoring & Reporting

• Track key metrics (engagement rate, reach, follower growth, click-through rate, etc.) and generate weekly/monthly performance reports.
• Analyze content performance to identify what works and recommend improvements.
• Share actionable insights with the creative team to refine future content strategies.

Trend Monitoring & Idea Generation

• Stay up to date with social media trends, platform updates, and competitor activities.
• Identify timely or trending topics for reactive content opportunities.
• Propose new content formats or engagement ideas to boost performance and relevance.