Social Media Associate

KitaLulus; Daerah Khusus Ibukota Jakarta; Remote; IDR 100.000.000 - 200.000.000; Full time

Job summary

A growing digital community initiative seeks a Social Media Manager to build its TikTok and Instagram accounts from zero. Your role involves creating engaging short-form content and driving follower growth. Proven experience in social media growth and a strong video portfolio are essential. The position demands creativity, independence, and knowledge of Indonesian social media trends, offering a unique opportunity to make a significant impact.

Qualifications

• Proven experience building or growing a social media account from zero to 50K+ followers.
• Strong short-form video portfolio with at least 5 contents reaching over 1M views.
• Skilled in video editing tools.

Responsibilities

• Manage end-to-end content production.
• Build brand awareness through authentic content.
• Collaborate with marketing and creative teams.

Skills

Social media growth

Video editing

Content creation

Storytelling

Trend analysis

Tools

CapCut

VN

Premiere Pro

Job description

About The Role

KitaLulus is launching a new initiative, a project designed to build a digital community through short-form content that’s authentic, informative, and relevant for young Indonesians.

We’re starting completely from zero: no followers, no content, no playbook. Your mission: build our TikTok and Instagram presence from the ground up, turning a blank account into a fast-growing, credible community that people trust and engage with.

Key Outcomes (6–12 Months)

• Grow TikTok and Instagram from 0 → 100K–150K followers organically.
• Publish 20+ short videos per month with an average engagement rate above 5–8%.
• Produce at least 5-10 viral videos with over 1 million views each.
• Build a scalable content system, a monthly calendar, an analytics dashboard, and a repeatable workflow.
• Establish the initiative as a credible and relevant social presence in its category.

Key Responsibilities

• Manage end-to-end content production: research → ideation → scripting → shooting → editing → posting → analytics.
• Build brand awareness from scratch through content that’s simple, authentic, and engaging.
• Turn trending moments into brand-relevant stories that spark conversation.
• Maintain and execute a 30-day content calendar tied to growth and branding goals.
• Collaborate with marketing, creative, and community teams for unified storytelling.
• Track content performance, iterate quickly, and double down on what works.

Requirements

• Proven experience building or growing a social media account from zero to 50K+ followers.
• Strong short-form video portfolio (TikTok / Reels) with at least 5 contents reaching over 1M views.
• Skilled in video editing tools (CapCut, VN, Premiere Pro, or equivalent).
• Deep understanding of Indonesian social media trends and audience behavior.
• A natural storyteller who can make 15–30s content that feels fun, real, and relatable.
• Independent, fast-paced, and comfortable executing with minimal supervision.
• (Bonus) Experience managing UGC or influencer collaborations.