Social Media and KOL Specialist

Talent Insider; Daerah Khusus Ibukota Jakarta; On-site; IDR 80,000,000 - 150,000,000; Full time

Job summary

An emerging HR consultancy service is seeking a dynamic Social Media Manager to enhance their online presence. This role involves developing and executing innovative content strategies across various platforms, managing influencer collaborations, and analyzing performance metrics to optimize engagement. The ideal candidate will have a strong background in social media management, creativity in content creation, and a passion for brand storytelling. Join a forward-thinking team that is committed to growth and excellence in the digital space, and make a significant impact in shaping brand narratives and fostering community engagement.

Qualifications

• 5 years of experience in social media management or a related role.
• Proficiency in social media management tools and basic copywriting skills.

Responsibilities

• Develop and implement a comprehensive content plan for social media.
• Monitor and analyze content performance, providing actionable insights.

Skills

Social Media Management

Analytical Skills

Copywriting

Trend Identification

Education

Diploma in Marketing

Bachelor's in Communications

Tools

Hootsuite

Buffer

Canva

Job description

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description

• Develop and implement a comprehensive content plan with clear objectives for all social media platforms, aligned with overall marketing goals.

• Plan and execute social media campaigns that support marketing initiatives and drive engagement.

• Provide creative direction to videographers, photographers, and other content creators to ensure cohesive brand storytelling.

• Upload content, engage with followers, respond to comments, and foster a positive, active community across all social media platforms.

• Manage influencer collaborations, including identifying and recruiting influencers, negotiating contracts, coordinating content creation, and tracking campaign performance.

• Monitor and analyze content performance, reporting on key performance indicators (KPIs) and providing actionable insights for optimization.

Requirement

• Diploma or Bachelors degree in Marketing, Communications, or a related field.
• 5 years of experience in social media management or a related role.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Later, etc.).
• Strong understanding of social media best practices, algorithms, and audience behavior.
• Solid analytical skills to measure content performance, track KPIs, and develop strategies to enhance engagement.
• Basic copywriting skills with a willingness to learn and improve.
• Ability to identify emerging trends and create fresh, engaging content that aligns with brand guidelines.
• Experience using Canva or similar design tools.