SEO/ASO Team Lead

Amar Bank; Daerah Khusus Ibukota Jakarta; On-site; USD 40,000 - 80,000; Full time

Job summary

Join a leading digital bank in Indonesia that is transforming the banking experience through innovative technology. As part of a dynamic team, you will develop and manage SEO and ASO strategies to enhance visibility and user engagement. With a focus on growth and innovation, this role offers the opportunity to make a significant impact in a fast-paced environment. If you thrive in a startup culture and are passionate about driving organic growth, this is the perfect place for you to unleash your potential and create unlimited innovations.

Qualifications

• 5+ years of experience in SEO & ASO.
• Proven track record of growing organic search traffic and conversions.
• Strong skills in keyword research and page optimization.

Responsibilities

• Develop and oversee SEO and ASO strategies to enhance visibility and user experience.
• Conduct regular audits of website and app store pages.
• Collaborate with teams to align activities with growth objectives.

Skills

SEO

ASO

Keyword Research

Page Optimization

Link-Building Strategies

Leadership

Organizational Skills

Job description

Who are we?

Amar Bank is one of the most technologically advanced digital banks in Indonesia. Our leading digital lending product, Tunaiku, is the first FinTech product in Indonesia. We are also the first digital bank on the cloud and the first profitable digital bank listed on the Indonesian Stock Exchange.

How did we manage to do that?

We are changing people’s perception of a bank by combining customer focus principles with innovative technology. Our startup culture emphasizes freedom and flexibility to foster innovation and create better financial solutions. We see ourselves as 'A technology company with a banking license'—acting like a FinTech and thinking like a bank.

How did it all start?

Founded on March 15, 1991, in Surabaya as PT Anglomas International Bank (Amin Bank), it was acquired by Tolaram Group and rebranded as PT Bank Amar Indonesia (Amar Bank) in 2014. Since then, it has undergone a significant digital transformation, becoming a leading fintech institution through its award-winning digital lending platform, Tunaiku.

Our philosophy, mission, and vision

We believe technology must impact and improve lives. We aim to provide banking services to those who 'need' it, not just those who 'want' it. Our vision is to bring 200 million smiles.

More about the bank with a startup culture environment

With over 1000 employees, we foster a growth-oriented, innovative, and fun workplace. We encourage employees to step outside their comfort zones, offering career growth aligned with ambition. We have been awarded the “Best Place to Work in Indonesia” and the Inspirational Brand award from APEA 2022. If you have a growth mindset and crave challenges, join us in our journey to ‘Impact Lives’.

Join us today and create #unlimitedinnovations!

Responsibilities

1. Develop and oversee our SEO and ASO strategies to enhance visibility, user experience, and conversions across search engines and app stores.
2. Perform ongoing keyword research, expansion, and optimization.
3. Conduct regular audits of our website, app store pages, and competitor landscape.
4. Optimize landing page and store listing copy.
5. Forecast, set targets, and report on organic performance metrics.
6. Manage resources, budgets, and tools to achieve organic growth targets.
7. Source and manage freelancers and agencies responsible for content creation and link-building.
8. Conduct ASO experiments using rigorous methods like A/B testing and statistical analysis to measure effectiveness.
9. Monitor and report daily on keyword rankings, reviews, and sentiments across stores.
10. Collaborate with creative, technical, product, branding, and business teams to ensure activities align with growth objectives.

Requirements

• Minimum 5 years of experience in SEO & ASO.
• Proven track record of growing organic search traffic and conversions.
• Strong skills in keyword research, page optimization, and link-building strategies.
• Deep knowledge of technical and content-based ASO/SEO techniques.
• Strong leadership and organizational skills.