Senior Tiktok Content Growth Lead

Pt Bsmt Travel Goods; Jawa Barat; Hybrid; IDR 360,000,000 - 540,000,000; Full time

Benefits offered by this job

Health and wellness programs

Professional development opportunities

Hybrid work model

Job summary

Pt Bsmt Travel Goods seeks an experienced Lead Film Critic and Content Strategist to shape our client’s voice in film criticism and strategic content across platforms in Jakarta. The role requires a discerning eye for cinematic quality and a passion for cultural commentary, with hybrid work balancing office and remote time.

You will mentor junior critics, develop content calendars, and collaborate with marketing to craft engaging multimedia content while ensuring ethical journalism standards and

Qualifications

• Bachelor’s degree in Film Studies, Journalism, Communications, Literature, or related field.
• Master’s degree is a plus.
• Minimum 7 years of experience in film criticism, journalism, or content strategy.
• Strong portfolio of published reviews and critical essays.

Responsibilities

• Develop and execute comprehensive content strategies for film-related initiatives.
• Conduct in-depth critical analysis and reviews of feature films, documentaries, and shorts.
• Curate and manage content calendars for Jakarta-based audiences.
• Collaborate with marketing/editorial teams to produce multimedia content (video essays, podcasts, social campaigns).
• Identify trends in filmmaking and audience engagement, providing actionable insights.

Skills

Film history

Content strategy

Multimedia content

CMS & analytics

SEO

Storytelling

Education

Bachelor's degree in Film Studies / Journalism / Communications / Literature

Master's degree (preferred)

Tools

CMS

Digital analytics tools

Video editing

Audio production

Job description

About the Role Our client, a prominent player in the Indonesian arts and entertainment scene, is seeking an experienced and visionary Lead Film Critic and Content Strategist to join their dynamic team in Jakarta. This pivotal role requires a discerning eye for cinematic quality, a passion for cultural commentary, and the strategic acumen to shape compelling content narratives. You will be instrumental in defining our client's voice in film criticism, engaging audiences through insightful analysis, and developing innovative content strategies across various platforms. This is an exciting opportunity to influence public discourse on film and contribute to the vibrant cultural landscape of Jakarta, working in a hybrid model that balances collaborative office time with flexible remote work. We are looking for someone who can not only critique but also create engaging content that resonates with diverse audiences, fostering a deeper appreciation for the art of filmmaking. The ideal candidate will possess a deep understanding of both local and international cinema, with a proven track record of producing high-quality written and multimedia content.

Key Responsibilities

• Develop and execute comprehensive content strategies for film-related initiatives, aligning with overall company objectives.
• Conduct in-depth critical analysis and reviews of feature films, documentaries, and short films, contributing regularly to our client's publications and digital platforms.
• Curate and manage content calendars, ensuring a steady stream of engaging and relevant material for our audience in Jakarta and beyond.
• Collaborate with marketing and editorial teams to conceptualize and produce multimedia content, including video essays, podcasts, and social media campaigns.
• Identify emerging trends in filmmaking and audience engagement, providing actionable insights and recommendations.
• Mentor junior critics and content creators, fostering a collaborative and high-performing team environment.
• Represent our client at film festivals, industry events, and press screenings, maintaining strong relationships within the film community.
• Analyze content performance metrics and audience feedback to optimize future content creation and distribution strategies.
• Ensure all content adheres to ethical journalistic standards and brand guidelines.

Requirements

• Bachelor's degree in Film Studies, Journalism, Communications, Literature, or a related field. A Master\'s degree is a plus.
• Minimum of 7 years of experience in film criticism, journalism, content strategy, or a similar role within the arts and entertainment sector.
• Demonstrated expertise in film history, theory, and contemporary cinematic trends, with a strong portfolio of published reviews and critical essays.
• Proven ability to develop and implement successful content strategies that drive audience engagement and achieve measurable results.
• Excellent written and verbal communication skills, with a flair for storytelling and persuasive writing.
• Proficiency in content management systems (CMS) and digital analytics tools.
• Experience with multimedia content creation (video editing, audio production) is highly desirable.
• Strong understanding of SEO principles and social media best practices for content distribution.
• Ability to work effectively in a fast-paced, deadline-driven environment and collaborate seamlessly with cross-functional teams.
• Must be based in or willing to relocate to Jakarta or its surrounding areas to facilitate hybrid work arrangements.

Benefits

• Our client offers a competitive salary package and a comprehensive benefits program designed to support the well-being and professional growth of its employees. This includes health and wellness programs, opportunities for professional development and continued learning in the arts and media industry, generous paid time off, and a stimulating work environment in the heart of Jakarta. Employees also benefit from the flexibility of a hybrid work model, allowing for a healthy work-life balance. We believe in fostering talent and providing a platform for our team members to excel and make a significant impact in the world of arts and entertainment.