Senior Social Media Strategist

Bekerdja.id; Tangerang; On-site; IDR 89,280,000 - 200,880,000; Full time

Job summary

Ideal candidates have 3-5 years in social media, strong storytelling, copywriting, and analytics skills, and a collaborative mindset to work with marketing and creative teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of relevant experience in social media management, content creation, or related fields.
• Excellent written and verbal communication skills.
• Strong copywriting skills, particularly in soft-selling and storytelling content.

Responsibilities

• Develop creative and engaging content for various social media platforms.
• Create content plans and editorial calendars based on current trends, audience interests, and brand objectives.
• Write captions and copy for posts, campaigns, and marketing activities, focusing on storytelling and soft-selling.
• Manage social media interactions, including responding to comments and inquiries.
• Generate ideas and contribute to communication strategies for marketing campaigns.
• Collaborate with internal teams to plan and execute social media campaigns and activities.
• Monitor social media performance using analytics and social listening tools.
• Schedule and publish content across platforms.
• Analyze audience engagement, content performance, and trends to identify improvement opportunities.
• Prepare weekly and monthly social media performance reports.

Skills

Content creation

Copywriting

Social media management

Analytical thinking

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Social listening tools

Analytics platforms

Editorial calendars

Job description

Ideal candidates have 3-5 years in social media, strong storytelling, copywriting, and analytics skills, and a collaborative mindset to work with marketing and creative teams.