Senior Product Marketing Lead - Consumer Electronics

LG Electronics; Jakarta Pusat; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

LG Electronics in Jakarta is seeking a Senior Product Marketing professional to lead product and brand strategy, drive P&L performance, and analyze market trends across channels. You will shape pricing, launches, and promotions to maximize sales and customer value.

The role requires a 5+ year track record in product marketing, with preference for consumer electronics experience and a data-driven approach to market opportunities.

Qualifications

• Bachelor's Degree in Marketing or related major.
• 5+ years of working experience as Senior Product Marketing.
• Preferable experience in Consumer Electronics company.

Responsibilities

• Lead product and brand strategy, including positioning, target customer segmentation, pricing, and go-to-market planning.
• Manage product P&L, including revenue, margin, budget, profitability, ROI, sales volume, and business performance.
• Analyze market trends, competitor activities, customer needs, pricing, promotions, and sales data to identify opportunities and risks.
• Develop and execute product launch plans, marketing strategies, sales programs, promotions, and channel pricing schemes.
• Plan and monitor product display/flooring strategy across channels, areas, branches, and stores to improve visibility and sales performance
• Monitor sell-in, sell-out, margin, customer feedback, and complaints to improve customer satisfaction.

Skills

Product marketing

Brand strategy

Market analysis

P&L management

Education

Bachelor's Degree in Marketing or related major

Job description

LG Electronics in Jakarta is seeking a Senior Product Marketing professional to lead product and brand strategy, drive P&L performance, and analyze market trends across channels. You will shape pricing, launches, and promotions to maximize sales and customer value.

The role requires a 5+ year track record in product marketing, with preference for consumer electronics experience and a data-driven approach to market opportunities.