Product Marketing Part Head

LG; Jakarta Selatan; On-site; IDR 480,000,000 - 800,000,000; Full time

Job summary

LG Electronics in Jakarta is seeking a Senior Product Marketing professional to lead product and brand strategy, pricing, and GTM planning across channels. You will manage P&L, analyze market data, and drive launches and promotions to maximize sales and ROI.

The role requires 5+ years in senior product marketing, preferably in Consumer Electronics, and a Bachelor's degree in Marketing or related field. Join LG to influence visibility and customer satisfaction across regions.

Qualifications

• Bachelor's degree in Marketing or related field.
• At least 5 years of Senior Product Marketing experience.
• Experience in Consumer Electronics preferred.

Responsibilities

• Lead product and brand strategy, including positioning, target customer segmentation, pricing, and go-to-market planning.
• Manage product P&L, including revenue, margin, budget, profitability, ROI, sales volume, and business performance.
• Analyze market trends, competitor activities, customer needs, pricing, promotions, and sales data to identify opportunities and risks.
• Develop and execute product launch plans, marketing strategies, sales programs, promotions, and channel pricing schemes.
• Plan and monitor product display/flooring strategy across channels, areas, branches, and stores to improve visibility and sales performance
• Monitor sell-in, sell-out, margin, customer feedback, and complaints to improve customer satisfaction.

Skills

Product marketing

Brand strategy

Pricing & GTM

P&L management

Market analysis

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Marketing analytics tools

Job description

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, 'Jeong-do Management,' embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

What you'll do

• Lead product and brand strategy, including positioning, target customer segmentation, pricing, and go-to-market planning.
• Manage product P&L, including revenue, margin, budget, profitability, ROI, sales volume, and business performance.
• Analyze market trends, competitor activities, customer needs, pricing, promotions, and sales data to identify opportunities and risks.
• Develop and execute product launch plans, marketing strategies, sales programs, promotions, and channel pricing schemes.
• Plan and monitor product display/flooring strategy across channels, areas, branches, and stores to improve visibility and sales performance
• Monitor sell-in, sell-out, margin, customer feedback, and complaints to improve customer satisfaction.

What you must have

• Bachelor's Degree from Marketing or related major.
• At least 5 years of working experience as Senior Product Marketing.
• Preferable have experience in Consumer Electronics company.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.