Senior Performance Marketing Specialist

SATUVISION; Denpasar; Hybrid; USD 30.000 - 50.000; Full time

Job summary

SATUVISION is seeking a Senior Performance Marketing professional to lead digital advertising strategy and execution for clients in the hospitality and real estate sectors. This hybrid role involves managing a team, overseeing budgets, and ensuring campaign effectiveness, while offering flexibility for remote work.

Qualifications

• 5+ years of experience in digital advertising strategy and planning.
• Proven experience in team leadership and management.
• Excellent written and verbal communication skills in English and Bahasa.

Responsibilities

• Develop and execute a comprehensive digital advertising strategy.
• Lead and mentor a team of digital advertising specialists.
• Manage the digital advertising budget and optimize ad spending.

Skills

Digital Advertising Strategy

Team Leadership

Budget Management

Data Analysis

Communication

Education

Bachelor's degree in marketing, communications, or a related field

Tools

Data analysis tools

Job description

Location

Hybrid working at Jalan Pulau Komodo I, No. 4, Denpasar Barat, Bali

About PT. Media Group Asia (SATUVISION):

1. Media Group Asia (SATUVISION) is a performance digital marketing agency that provides innovative solutions for the hospitality & real estate industry to help businesses grow online. With a focus on website design and development, content marketing, performance advertising, SEO, and other digital marketing services, SATUVISION has a proven track record of delivering exceptional results for its clients. The company has established a strong presence in Bali and Jakarta and is widely recognized as a leader in the industry.

Job Brief

The Senior Performance Marketing role at PT. Media Group Asia (SATUVISION) encompasses strategic planning, team leadership, budget management, campaign execution, client management, and compliance. This position is a managerial position that involves a hybrid working model, offering flexibility for both Work from Home (WFH) and Work from Office (WFO).

Responsibilities

Digital Advertising Strategy and Planning:

• Develop and execute a comprehensive digital advertising strategy aligned with the company's objectives.
• Collaborate with cross-functional teams to identify advertising opportunities and enhancements.
• Ensure data-driven decision-making in digital advertising campaigns.
• Communicate the digital advertising strategy and its alignment with the company's goals to key stakeholders.

Team Leadership and Management:

• Lead, mentor, and inspire a team of digital advertising specialists, analysts, and SEO experts.
• Set clear goals, provide guidance, and conduct performance evaluations.
• Foster a collaborative and innovative work environment.
• Manage workload allocation and resource planning for the team.

Budget Management and Sales Support:

• Develop and manage the digital advertising budget, ensuring cost-effectiveness and adherence to financial targets.
• Allocate financial resources efficiently to support advertising initiatives and improvements.
• Monitor spending and provide regular budget reports to management.
• Proactively identify opportunities for optimizing ad spend and maximizing ROI.

Digital Advertising Campaign Execution:

• Oversee the creation and execution of digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, etc.).
• Ensure campaigns are optimized for performance, reach, and ROI.
• Monitor and analyze campaign metrics, making data-driven adjustments to improve results.
• Implement best practices in ad targeting, creative development, and A/B testing.

Client Management and Sales Support:

• Collaborate with the sales team to align digital advertising strategies with client needs and goals.
• Participate in client meetings to present digital advertising solutions and performance reports.
• Assist in upselling and expanding digital advertising services to existing clients.

Digital Advertising Performance Analysis:

• Monitor advertising performance metrics, such as click-through rates, conversion rates, and return on ad spend (ROAS).
• Provide regular reports on advertising campaign effectiveness, user behavior, and trends.
• Use data-driven insights to continually improve digital advertising performance.

Compliance and Policy Adherence:

• Ensure compliance with advertising regulations, privacy policies, and industry standards.
• Develop and enforce internal policies and guidelines for digital advertising practices.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• At least 5 or more years of experience in digital advertising strategy and planning.
• Proven experience in team leadership and management.
• Strong understanding of Performance Marketing platforms, budget management, and sales support.
• Excellent written and verbal communication skills in English and Bahasa.
• Proficient in data analysis tools.

Working Hours

• 8 hours per day, 40 hours per week.
• Day off on weekends.
• Religious Holiday.