Senior Performance Marketing Analyst

PT Trinusa Travelindo; Banten; On-site; USD 12.000 - 18.000; Full time

Job summary

A leading tech startup in Jakarta seeks a Digital Marketing Specialist to manage and optimize display advertising campaigns across various platforms. The ideal candidate has a strong background in digital marketing, analytical abilities, and excellent communication skills. Join us to revolutionize the travel marketplace in Indonesia.

Qualifications

• 2+ years of experience in digital marketing focusing on display advertising.
• Proficiency in digital marketing tools.
• Strong ability to derive actionable insights from data.

Responsibilities

• Manage and optimize display campaigns across various platforms.
• Conduct thorough analysis of campaign performance using analytic tools.
• Monitor and report on key performance metrics.

Skills

Analytical skills

A/B testing

Performance optimization

Digital marketing tools

Communication skills

Attention to detail

Education

Bachelor's degree in Marketing, Business, Math, Engineering, or related field

Tools

Google Ads

Facebook Ads Manager

Tableau

Job description

• Manage and optimize display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
• Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
• Conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.
• Monitor and report on key performance metrics, providing actionable insights and recommendations
• Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising
• Execute and prioritize all the tasks / activities within the managed campaigns
• Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or service are delivered

Job Description

Job Description

• Manage and optimize display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
• Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
• Conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.
• Monitor and report on key performance metrics, providing actionable insights and recommendations
• Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising
• Execute and prioritize all the tasks / activities within the managed campaigns
• Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or service are delivered

Minimum Qualifications

Requirements

• Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
• 2+ years of experience in digital marketing with a focus on display advertising
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)
• Experience with A/B testing and performance optimization techniques
• Proven track record of managing and optimizing display advertising campaigns
• Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
• Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
• Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Strong attention to detail and organizational skills
• Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.

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